how to merchandise a closed case

Before and after: Speedy fixes for merchandising mistakes

By Margie Proctor
Hillphoenix Marketing & Design Specialist

With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible for and spread the product too thin — so the set looked picked over. By cross merchandising, we were able to create a full set and increase sales. Giving customers a visual cue that “This goes great with that!” works just as well behind doors as in open cases.

You can see the results in these before-and-after photos. Adding baskets and shelf inserts, rethinking open spaces and cross-merchandising products made all the difference. After all, what goes better with cheese than wine?

Share your ideas (and photos) with us on Twitter using @HPxMerchandiser. Want to know more about how closed cases can help you amp up merchandising and reduce product shrink? Download a Clarity line brochure at

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