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Destination Centers: Layout and Flow Can Make or Break the Customer Experience

By Margie Proctor Hillphoenix Marketing & Design Specialist Consumers are looking to grocers to please their sophisticated palettes and to help solve the problem of how to give their families and themselves high-quality meals despite their busy schedules. Grocers are responding with Destination Centers: from full-scale grocerants and fresh prepared dishes for takeout to wine and beer bars and cheese or chocolate shops. Destination Centers can vary widely in type and number, but whatever route is taken, one thing holds true: The layout and flow has tremendous impact on the customer experience, staff performance, and sales. The design experts at

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