Fresh Thinking - Blog

C-stores are seeing a rise in consumer spending in recent months due to reasons like proximity, convenience and safety. However, as consumers’ buying behavior changes, they are also demanding for more available products – not just shelf stable items – indicating a wave of opportunities coming for the channel. Consumer Rise in Spending and Demand Convenience stores’ total spending boosted by 3.2% in the month of May. One reason for this increase in spending is proximity. Consumers continue shopping closer to home and are trying to avoid large crowds in big food-retailers like supermarkets to eliminate the risk of exposure