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Add the element of surprise to create engaging closed-case displays

Add the element of surprise to create engaging closed-case displays

By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a challenge for all of you store merchandisers tasked with building great displays behind closed-case doors. Surprise and delight your shoppers with at least one unexpected design element inside the case. Imagine new possibilities Small creative touches can add interest to your in-case merchandising. Here’s a great idea for showing off sandwiches in a taco holder. The holder creates the perfect angle for displaying sandwiches — upright but not fully vertical. Plus, the taco holder’s zigzag shape adds some playfulness. Another easy idea is to display cartons of egg whites in a

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i2i — Raising the Bar on Fresh in Small Format Stores

Small format grocery stores — and convenience stores, in particular — are taking fresh foods to a whole new level. Once a place to gas up the car and grab a soda and bag of chips, convenience stores are becoming part of the “What’s for dinner?” solution by offering fresh and healthy grab-and-go meals. And small format grocers appeal to shoppers with a middle ground alternative to traditional supermarkets and convenience stores.  One thing all small format stores have in common is a desire to meet shoppers fresh and fast expectations without sacrificing quality, food integrity and profit — all within

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Lighting helps highlight true colors of products and stores

Join Margie Proctor and Jack Sjogren for “The Art of Lighting – Merchandising and Food Presentation” at Supermarket Sense 2016, September 21-22 in Conyers, Ga. From highlighting food products to setting the tone for the shopping experience, lighting – in particular, color choice – is a key merchandising strategy for grocers. Lighting is one of the first things a shopper sees when they enter a store, so it is important to make a good first impression with the right lighting. Think about lighting in different types of stores: A discount store has brighter, more even lighting that is designed to

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That’s So Cool…Literally!

In the world of refrigerated service display cases, “cool” is the name of the game. And there is no place where this is more important than the sale of fresh meat, poultry and seafood products. Keeping these products at the proper temperature can affect everything from shelf life and product integrity to the very safety of the food itself. Obviously, for a food retailer, the impact of this on store profit can be costly. Although there are a number of variables that affect the shelf life and product integrity of these perishable foods, the tissue temperature of the product itself

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Tips for Landscaping and Merchandising a Fresh Food Island

“Fresh” is at the forefront of the food industry, and food retailers are constantly seeking new ways to meet the fresh expectations of shoppers. Hillphoenix’s new Island 2 Innovate (i2i) modular island system gives retailers a unique opportunity to create a fresh Destination Center that combines hot, cold, wet and dry offerings into a one-stop fresh destination. Any department can be transformed into a Destination Center with i2i’s modular, multi-case design. i2i’s wide selection of end cap displays and center inline cases allow grocery retailers to create compelling merchandising experiences featuring an endless combination of refrigerated, heated, wet and/or dry

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Woo Early Morning Shoppers with Front-of-Store Breakfast Stations

No doubt about it, breakfast presents a big opportunity for retailers. Research shows that Americans increasingly consider breakfast to be an essential meal. However, 53% of consumers often skip breakfast, according to digital pollster, Instantly. The main reason is familiar: Consumers just don’t have time to prepare a meal, especially as they’re running out the door for work or school. That’s where the opportunity lies for supermarkets. Serving up convenient, nutritious, portable breakfast foods can meet shoppers’ demand and drive sales at a typically slow part of the day. The key is merchandising for shopper convenience. Here are a few

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That’s So Cool…Literally!

In the world of refrigerated service display cases, “cool” is the name of the game. And there is no place where this is more important than the sale of fresh meat, poultry and seafood products. Keeping these products at the proper temperature can affect everything

Continue Reading
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