Creating a Fresher Tomorrow

Creating a Fresher Tomorrow

There was a focus on fresh at the National Association of Convenience Stores (NACS) 2017 Show at the McCormick Center in Chicago last month. With food service on the rise, there was a focus on offering fresh prepared, ready-to-go meals and snack options. And, Hillphoenix came to the show...

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Merchandising With the Five Senses – Listen Up!

Merchandising With the Five Senses – Listen Up!

By Margie Merchandiser Remember in the movie Jerry Maguire when Renee Zellweger enthusiastically stated “You had me at HELLO!” Wouldn’t it be great if customers came into your establishment and felt the exact same way? Sound is a beautiful and powerful tool that establishes a friendly environment, and in...

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Draw in Shoppers with a Crave-worthy Store

Draw in Shoppers with a Crave-worthy Store

Before online shopping and food delivery services entered the scene, having a supermarket in a convenient location was often enough to drive traffic.  As the definition and delivery method of convenience continues to evolve, it’s become even more important to create experiences for and relationships with your shoppers.  They...

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Follow Food Trends to Drive Sales

Follow Food Trends to Drive Sales

Following food trends isn’t just about the groceries you sell.  It’s also about providing inspiration for shoppers, understanding their needs, and increasing access to the food experiences they crave.  Ignoring trends or simply neglecting to integrate them effectively into your merchandising risks loss of sales and not capturing shopper...

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Produce for the Win!

Produce for the Win!

Pricing may get shoppers in the door, but the entire produce experience is what makes the sale.  As the perimeter grows fresher and greener, understanding your customers’ wants and needs is paramount to staying the top pick for where they spend their dollars. Because produce consumption often is tied...

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