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New LEDs will have you seeing red in all the right ways

By Jonathan Tan, VP Energy Services The AMS Group, Hillphoenix Over the past decade or so, grocers have been reaping merchandising benefits of LED lighting in freezer cases. Despite initial limitations in LED color quality and total light output, both its cooler color temperatures and uniform illumination have literally cast frozen foods in a favorable light. Along with creating the [...]

By |2015-10-29T13:57:16+00:00October 29, 2015|AMS Group, Design Center|0 Comments

Before and after: Speedy fixes for merchandising mistakes

By Margie Proctor Hillphoenix Marketing & Design Specialist With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible for and spread the product too thin — so the set looked picked over. By cross merchandising, we were able to create [...]

By |2015-10-20T14:18:41+00:00October 20, 2015|Clarity, Design Center, Merchandising|0 Comments

Revealing food merchandisers’ secrets for closed-case refrigerated displays

By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a merchandising secret that’s kept far too well: Putting doors on refrigerated cases will enhance your displays. Skeptical, are you? Well, keep reading to discover just how compelling closed-case merchandising can be. Create a food gallery. The visual stimuli on store shelves can be overwhelming to consumers. All those shapes and [...]

By |2015-10-16T14:21:29+00:00October 16, 2015|Clarity, Design Center, Merchandising|0 Comments

Mapping shopper’s eye leads to 22% sales jump

By Jack Sjogren Hillphoenix Design Center Specialist Here’s a great story about the power of lighting and proper merchandising. Driscoll’s, one of the world’s largest distributors of fresh berries, wanted to amp up sales from its “Berry Patch” displays, which it creates for select partner retailers. Each Berry Patch features strawberries, raspberries, blueberries and blackberries merchandised in a refrigerated display [...]

By |2015-09-21T14:59:32+00:00September 21, 2015|Design Center, Learning Center, Merchandising|0 Comments

The right lights turn closed cases into ‘food galleries’

By Jack Sjogren Hillphoenix Design Center Specialist Using proper lighting inside and around closed-door refrigerated cases turns glass-fronted coolers into gallery-worthy display spaces. That increases the value of your investment in high-visibility cases, such as the Clarity line from Hillphoenix. And it ensures your closed cases not only offer energy savings and product longevity, but also show merchandise at its [...]

By |2015-09-03T15:20:28+00:00September 3, 2015|Clarity, Design Center|0 Comments

Clarity line adapts to supermarket sizes and styles

By Kelly Sayko Hillphoenix Case Division Product Manager One-size-fits-all refrigeration equipment won’t work in today’s supermarkets, which come in all shapes and styles. What’s more, the growing popularity of store-within-a-store destination areas means a one-size refrigeration strategy may not even work across a single store. These days, grocers need refrigeration equipment that’s flexible, and Hillphoenix’s Clarity line was designed with [...]

Discover ways to light up meat sales

By Jack Sjogren Hillphoenix Design Center Specialist The right lights produce results. Just ask the owners of this supermarket in Crestline, California, a summer tourist area. Our Hillphoenix team helped them rethink lighting in the store’s meat department, and over three months departmental sales jumped 15% compared to the same three months the year before. (That sales boost came after [...]

By |2015-08-25T15:32:58+00:00August 25, 2015|Design Center, Learning Center, Merchandising|0 Comments
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