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Destination Centers: Layout and Flow Can Make or Break the Customer Experience

By Margie Proctor Hillphoenix Marketing & Design Specialist Consumers are looking to grocers to please their sophisticated palettes and to help solve the problem of how to give their families and themselves high-quality meals despite their busy schedules. Grocers are responding with Destination Centers: from full-scale grocerants and fresh prepared dishes for takeout to wine and beer bars and cheese [...]

By |2021-12-31T11:49:32+00:00December 31, 2021|Design Center, Merchandising|0 Comments

Each Destination Center Is a Theater for Engaging the Whole Shopper

By Margie Proctor Hillphoenix Marketing & Design Specialist Grocery stores are in a unique position to satisfy today’s consumer’s appetite for fresh, high-quality foods and engaging food experiences. Along with being a one-stop shop for household goods and pantry staples – something restaurants and farmers markets can’t offer – in-store Destination Centers cater to customers seeking a boutique wine or [...]

By |2021-12-31T11:49:32+00:00December 31, 2021|Design Center, Merchandising|0 Comments

Destination Center Success Begins with Food Selection, Presentation

By Margie Proctor Hillphoenix Marketing & Design Specialist What do empty nesters, busy, working parents, and Millennials have in common? They’re all engaging with food in new ways. They care about what they eat, where they get it, and how it’s prepared. More than “something to eat,” food has become an experience, one that has to satisfy increasingly sophisticated consumer [...]

By |2021-12-31T11:49:32+00:00December 31, 2021|Design Center, Merchandising|0 Comments

Harness the power of inspiring, informative signs

By Margie Proctor Hillphoenix Marketing & Design Specialist Merchandising has two main objectives: to engage shoppers and influence their buying decisions. Beautiful, surprising displays are powerful ways to accomplish both goals. But don’t overlook the persuasiveness of a simple sign. Signs can do everything from attract shoppers to your juice bar from 30 feet away to educate them about the [...]

By |2021-12-31T11:49:32+00:00December 31, 2021|Design Center, Merchandising|0 Comments

Supermarket Food Service Operations Require a Customer-Focused Business Plan

Orlando Espinosa is the Founder, Orlando Espinosa + Associates LLC. Orlando Espinosa recently presented “Enhancing the Customer Experience Through Engaging Kitchen Design” at Supermarket Sense 2016 in Conyers, Ga. Supermarket food service operations offer tremendous potential for business owners, which is why a carefully considered plan is essential to success. This is not a case of “if you build it, [...]

By |2021-12-31T11:49:28+00:00December 31, 2021|Design Center, Foodservice, Merchandising|0 Comments

Use digital technology thoughtfully

Carre’ Bistline is the Director, Business Development Digital Solutions for Anthony International. Join Carre’ Bistline for “Engaging Digital Signage Opportunities for Food Retailers” at Supermarket Sense 2016, September 21-22, in Conyers, Ga. For consumers, digital technology can be a disruptive or engaging presence. To ensure such technology has the desired effect on grocery shoppers, it is imperative that grocers thoughtfully [...]

By |2021-12-31T11:49:28+00:00December 31, 2021|Design Center, Merchandising|0 Comments

Saving the Center Store — 6 Strategies for Shopper Engagement

Join Harold Lloyd for “Saving the Center Store” at Supermarket Sense 2016, Sept. 21-22 in Conyers, Georgia. At the upcoming Supermarket Sense, happening just outside Atlanta on Sept. 21-22, I’ll explore ways to save the center store. Here’s a preview — six strategies for rebuffing online (and other) competition by revamping those long, boring aisles: Rethink lighting. Replace glaring, fluorescent [...]

By |2021-12-31T11:49:28+00:00December 31, 2021|Design Center, Merchandising|0 Comments

Saving the Center Store — Inertia Is the Enemy

Join Harold Lloyd for “Saving the Center Store” at Supermarket Sense 2016, Sept. 21-22 in Conyers, Georgia. The supermarket center store is stuck in a time warp, and that’s especially dangerous in today’s food retail environment. We’re going up against online shopping that’s fast and entertaining, and products in the center store are particularly vulnerable to online competition. Yet, those [...]

By |2021-12-31T11:49:28+00:00December 31, 2021|Design Center, Merchandising|0 Comments

Lighting helps highlight true colors of products and stores

Join Margie Proctor and Jack Sjogren for “The Art of Lighting – Merchandising and Food Presentation” at Supermarket Sense 2016, September 21-22 in Conyers, Ga. From highlighting food products to setting the tone for the shopping experience, lighting – in particular, color choice – is a key merchandising strategy for grocers. Lighting is one of the first things a shopper [...]

By |2021-12-31T11:49:28+00:00December 31, 2021|Design Center, Merchandising|0 Comments
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