Supermarket Fresh Prepared Is Going to the Dogs (and Cats)!
The supermarket fresh prepared area is finally going to the dogs, but in a good way! Earlier this month, the What’s in Store booth at IDDBA s showcased a unique variation on meal kits, and yes, it’s going to the dogs and cats! While meal kits for humans are on the rise, the pet meal kits are a viable option for those retailers looking for ways to maintain a sustainability platform within their operation. By 2024, the global dog food market is projected to reach $100 billion, so this may be a great opportunity for retailers to gain additional sales