Fresh Thinking - Blog

With $2B in annual sales, meal kits have made a splash in the food retail industry.  Subscription services are already challenged with retention because customers are selective.  They want convenience without sacrificing nutrition, cost, flavor, or variety, and those are tall orders for the subscription business model.  Supermarkets, on the other hand, can give meal kits true staying power simply because of easy access to resources. Furthermore, you can leverage meal kits to open the gateway to more cooking by your shoppers.  Supermarket Sense is the place to set your sights on how kits fit into your profit plan. One