Your customers should understand sustainable refrigeration just enough to care

By Keilly Witman KW Refrigerant Management Strategy LLC The difference between mediocre communication and compelling communication lies in your message’s credibility, appeal, relevance, and distinctiveness. However, just like in refrigeration, when you fail to look at the whole picture,…

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Category: Refrigeration Systems, Second Nature & CO2

Don’t fear the door: Shoppers will reach in for freshness

Add doors to a meat case and gain three more days of steak salability By Kelly Sayko Hillphoenix Case Division Product Manager Packaged meat is one of the highest-revenue foods in the supermarket, but it’s also one of the…

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Category: Clarity

Food Retailers Discuss the Future of Sustainable Refrigeration at Hillphoenix Tech Symposium

Nearly 30 ATMOsphere America attendees took a road trip from Atlanta to Hillphoenix’s Conyers, Georgia, headquarters for a day of delving into refrigeration technologies and trends — and a firsthand look at the latest cooling technology for food retailers….

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Category: Refrigeration Systems, Second Nature & CO2, Learning Center

Sustainable Refrigeration: Tips for simplifying a complex topic

By Keilly Witman KW Refrigerant Management Strategy LLC In Parts I and II of the series on sustainability and refrigerants, I listed some of the reasons why it can be difficult to communicate with grocery shoppers about sustainable refrigeration….

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Category: Refrigeration Systems, Second Nature & CO2

CO2 Training Eliminates the Fear Factor for Refrigeration Technicians

Most technicians aren’t ready for alternative refrigeration changes on the horizon, but Hillphoenix is working (and training) hard to change that. By Rusty Walker Hillphoenix Senior Corporate Trainer One thing really surprised contractor Kurt Hugger about his CO2 training…

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Category: Refrigeration Systems, Second Nature & CO2, Learning Center