BLF-CR

Multi-Deck, Refrigerated, Self-Service Display Cake Deco Case

Enhance your bakery’s appeal with the Hillphoenix BLF-CR, a premium, self-service, multi-deck cake decorating merchandiser. Featuring a cake decorating prep area on the case top and refrigerated display storage up front, it brings the artistry of freshly made products directly to the sales floor. Available in several case lengths with one shelf for merchandising cakes and specialty items, it also lines up seamlessly with the BLF series for a continuous, polished department look.

Quick Tip

Use the BLF-CR's built-in prep station to your advantage. Schedule cake decorating during peak shopping hours so customers can watch the process in real time. The live demonstration creates a sense of freshness and craftsmanship that turns browsers into buyers. Keep the refrigerated display stocked with a mix of finished, ready-to-go cakes alongside in-progress creations to appeal to both impulse shoppers and planners alike.

BMD

Multi-Deck, Refrigerated, Service Display

Elevate your bakery display with the Hillphoenix BMD-R, a multi-deck, refrigerated service case built to showcase cakes and specialty items at their best. Vertical rear access makes restocking effortless, while a choice of flat or curved lift glass profiles lets you tailor the look to your space. Available in various lengths, the BMD-R also aligns seamlessly with the BMD-R Deli, BMD-D, BMDH, and BMD-RG service cases, as well as the PF and PT self-service cases, creating a polished, continuous department aesthetic.

Quick Tip

Don’t just display food…advertise it! Choose a vertical flat front for your BMD cases to serve as a graphic billboard for seasonal storytelling. Low-residue decals allow you to promote seasonal specials time and again while keeping your cases looking pristine and professional.

PF

Multi-Deck, Refrigerated, Service Display

Maximize your merchandising potential with the Hillphoenix PF-R, a multi-deck, refrigerated, self-service display case built for versatility. It offers up to two rows of shelves to keep products organized and easy to shop. Available in several case lengths with your choice of remote or self-contained refrigeration, the PF-R adapts to any store layout. Self-contained 4' and 6' models at 54" H come standard with eco-friendly R-290 refrigerant. Its front profile also aligns with the BMD series service cases and the dome-style PTD and SD series, creating a polished, continuous department look.

Quick Tip

Create a destination of refrigerated grab-n-go bakery items in this display with single-serve items and finely decorated cupcakes on the top row of shelves and larger bulk items on the base deck to appeal to all demographics.

BWU-D

Multi-Deck, Dry, Self-Service Display with Doors

Keep your baked goods fresh and irresistible with the Hillphoenix BWU-D, a multi-deck, dry, self-service display with doors. Ideal for showcasing donuts, pastries, rolls, and bagels in a clean, accessible format that invites customers to browse and buy. Available in several lengths to fit your space, the BWU-D also aligns with the BWU-RB, BWS-RB, and BWS-B for a seamless, unified department look.

Quick Tip

Keep the doors crystal clear to maintain that "just-baked" sparkle. Encourage your team to use the self-service accessibility to their advantage by rotate stock frequently so the front of each shelf always looks full and inviting.

QCD

Narrow Glass Reach-In Display

The QCD-R combines the easy access of open-air cases with the efficiency of glass-door models. This medium-temperature reach-in is well-suited for high-margin meats, seafood, and specialty items. clear glass doors showcase your products and maintain accurate temperature zones, encouraging customers to look more closely.

Quick Tip

A refrigerated door case with a compact footprint allows you to utilize dead space (like endcaps or tight corners) to generate revenue. Narrower shelves are quicker to restock and face, making it easier for staff to practice "first-in, first-out" (FIFO) rotation.

QC

Multi-Deck, Refrigerated, Self-Service Display

The QC-R is a convenient refrigerated multi-deck made for quick shopping. You can choose the standard 30-inch depth or the 24-inch deep model to fit into small spaces like end caps or kiosks. With up to four rows of adjustable shelves, you have many options for displaying products. It lines up with the QCD refrigerated display with doors.

Quick Tip

A 30" deep case can save 4 to 6 inches of floor space compared to a standard 34" or 36" unit. That half-foot of extra aisle width can be the difference between a "congested" feel and a comfortable shopping experience where two carts can easily pass each other. The QC is also available in 24” depth creating a vertical display with ample room for merchandising in tight spaces.

O5DMH

High Low Front Multideck Merchandiser

The O5DMH-NRG is a five-shelf multi-deck case in the Origin series, designed for produce and dairy. It offers a large vertical capacity and flexible options. You can choose from a range of widths and heights to create a continuous display that fits your store. Whether you need a narrow-depth remote setup or a tall, self-contained unit, there is an O5DMH model to match your needs.

Quick Tip

Heavy-duty shelving is often an excellent choice for beverage cases, provided they are designed specifically for the refrigeration environment. Because beverages are among the heaviest products in a retail store (a single shelf of 20oz bottles can weigh over 100 lbs), standard shelving can bow or fail over time.

ORBR

Rear-load Glass Door Reach-In

The ORBR standard height and depth case helps improve your workflow efficiency. It attaches directly to your walk-in cooler, so you can restock from the back without customers noticing. This keeps shelves full and avoids interruptions from stocking on the sales floor. It’s a good choice for busy beverage or dairy departments that want a polished Origin series look.

Quick Tip

Rear-load refrigerated cases boost dairy sales by allowing staff to restock products directly from a rear cooler without disrupting shoppers. This hidden, continuous restocking maintains full, attractive displays, ensures perfect product rotation, and eliminates aisle congestion caused by bulky delivery carts.

ORBH

High Glass Door Reach-In

Consistency is key to a premium shopping experience. The ORBH (Standard) case integrates seamlessly with your existing Origin series lineups. Ideal for everything from floral arrangements to fresh meat, these cases allow you to maintain a cohesive store identity with an array of case color options, a variety of specialized2 and 3 pane door styles and handle finishes.

Quick Tip

Doors elevate visual appeal by framing products and narrowing the shopper’s field of vision. Merchandise like items behind each door to tell a story and encourage shoppers to linger longer and take notice of more products that are highlighted. With doors the cold air isn't constantly "spilling" into the aisle, creating a warmer aisle and more time spent browsing!

VNRBH

Glass Door Reach-In

Give your fresh departments a modern, upscale look with the VNRBH (Narrow-depth and high-height) case. It’s seamless glass design provides clear views of beverages, dairy, and deli items, and the adjustable shelving supports creative merchandising. Choose between 2- and 3-pane glass options to balance energy efficiency and product visibility.

Quick Tip

When merchandising heavy products in the dairy aisle, consider merchandising on heavy-load shelving specifically designed for heavy products. This type of shelf prevents sagging and structural collapse caused by dairy products like gallons of milk. It provides a stable, long-lasting foundation that maximizes vertical space, allows for proper cold air circulation, and cuts down on frequent maintenance or replacement costs.

DLPC

Single-Deck, Refrigerated, Self-service Display

The Hillphoenix DLPC is a versatile, single-deck refrigerated display engineered to showcase high-margin prepackaged selections. Whether you are featuring artisanal deli items, fresh-cut produce, premium meats, or seafood, this case provides an accessible, open-front design that encourages grab-and-go impulse buys. The front profile aligns with SMD, GMD, and SSD series service merchandisers, as well as DLPF self-service merchandiser.

Quick Tip

Spotlight specialty cheeses alongside perfect pairings like dried fruit, nuts, and gourmet crackers. Incorporate strategic sampling for shoppers as they browse. Utilize the flat case top or a nearby pedestal for sampling during peak hours. Allowing shoppers to taste the featured items significantly lowers the barrier to purchase and drives immediate engagement with the display.

DLPF

Multi-Deck, Refrigerated, Self-Service Display

The DLPF is a refrigerated multi-deck merchandiser built for high-volume self-service departments. Its front profile aligns with the SMD, GMD, and SSD service cases as well as the DLPC self-service series, creating a seamless visual transition from full-service counters to grab-and-go convenience. With support for up to two rows of shelving, the DLPF is well-suited for prepackaged products in all departments of your store, making it easy to extend your service department’s reach without interrupting the flow of your department.

Quick Tip

Position the DLPF directly adjacent to your full-service meat counter. Shoppers who aren't ready to interact with a butcher can still find quality prepackaged cuts nearby, keeping them in the department and converting browsers into buyers.

PTD

Refrigerated Combo Service / Self-service Display

The Hillphoenix PTD-R-R combines service and self-service refrigeration in a single elegant display, ideal for deli and bakery departments. Choose a flat glass, curved glass, or vertical (CUBE) glass service dome to match your style. With multiple case lengths and a front profile that aligns seamlessly with the PTD family of products for other applications with our cooling and hot case technology to create a unified, polished look throughout your store.

Quick Tip

Because the PTD-R-R aligns with so many other Hillphoenix series, use it as a "transition case" between a full-service meat/deli counter and a self-service beverage or dairy aisle. It serves as a natural bridge, guiding the shopper's journey through the department.

SMD

Multi-Deck, Refrigerated, Service Display

The Hillphoenix SMD-R Deli Multi-Deck Refrigerated Display is designed for deli applications. It features a curved lift-up front glass to showcase products, with optional flat or vertical (CUBE) front glass styles. Multiple case lengths and up to two rows of shelves are available. The front profile aligns with SMD-RG, SMD-H, and SMD-RGC service merchandisers, as well as DLPC-R and DLPF-R self-service merchandisers.

Quick Tip

If you choose the CUBE glass profile, utilize the flat top surface for non-refrigerated "impulse" baskets containing baguettes or wine-pairing cards to maximize your square footage.

MBI

Refrigerated / Hot Island Food Bar

The Hillphoenix MBI is a heavy-duty, all-metal island food bar solution engineered to withstand the rigors of high-volume retail environments while offering the design flexibility of a custom fixture. From breakfast bars to evening soup-and-salad, the MBI provides a durable, professional centerpiece for your prepared foods department.

Quick Tip

The MBI’s heavy-duty construction doesn't just offer longevity, it provides a stable, high-end platform for "theater" in food retail. The ability to mix hot and cold components on a single island allows you to pivot your offerings throughout the day, from a morning yogurt bar to a lunchtime salad station and a dinner-time hot buffet. Incorporate container, napkin, and utensil storage directly into the bar for a clean, well-planned food bar.

PFH

Multi-Deck, Hot, Self-service Display

Hillphoenix PFH is designed for maintaining hot food temperatures with dry-heat, long-wave, radiant heat system with Bluetooth controllers. Available with up to two rows of heated shelves and in several case lengths.

Quick Tip

Hot food cases are designed to hold food temperatures steady. They do not increase or improve the temperature of food (which would cause drying or overcooking). Move food from the kitchen to the hot holding case as quickly as possible — general rule is to place hot food into the display case at 180 degrees Fahrenheit.

HTPT

Multi-Deck, Refrigerated / Hot, Self-service Display

The Hillphoenix HTPT is a high-impact, dual-temperature multi-deck case designed to solve the space and labor challenges of modern deli departments. By integrating a self-service hot top with a refrigerated self-service base, this combination display allows you to cross-merchandise complementary meal components in a single, streamlined footprint.

Quick Tip

The HTPT eliminates the "shopper friction" of moving between different aisles for a meal. By placing a hot roasted chicken directly above a chilled pasta salad, you simplify the path to purchase and significantly increase impulse "bundle" sales.

FT

Single-Deck, Refrigerated, Self-Service Display

The FT model is a specialized low-profile single-deck case designed specifically for high-impact floral merchandising. Its design features a three-tier merchandising area, the base deck plus two integrated metal steps creating a waterfall effect fo. resh-cut flowers and is ideal for driving impulse buys near the store’s entrance.

Quick Tip

Maintain the case temperature between 34°F and 38°F. Any higher can accelerate blooming and wilting. Temperatures below 34°F risks “chill injury”. Clean water is also key to maintaining optimal floral health. Ensure vases are filled with fresh, cool water mixed with a floral preservative.

CWC

Dry Millwork

Ensure a cohesive brand narrative across your floral department with custom dry millwork designed to bridge the gap between refrigerated cases and ambient displays. Our design-forward approach focuses on material harmony matching profiles with display cases and finishes creating a seamless visual flow.

Quick Tip

In the floral department, the dry counter is where the emotional connection is sealed. Utilize your counter as the dedicated 'Presentation Station' to turn a simple transaction into a curated experience. By clearing the clutter and focusing on the hand-off, the florist creates a ritual: rotating the bouquet for a 360-degree view before suggesting high-margin add-ons like premium candy, wine, or a card. It’s not just a hand-off, it’s a strategic opportunity to increase basket size while delighting the shopper.

NFO

Multi-Deck, Refrigerated, Self-Service Display

The NFO is a narrow footprint floral display case designed for high-density merchandising in areas where floor space is limited. It is engineered to maximize vertical display area without sacrificing the delicate environmental controls required for floral longevity. It uses a vertical shelving system with up to four rows of bouquet buckets plus the base deck to create a wall of flowers.

Quick Tip

For any refrigerated display case to work efficiently, it is vital to not overstock the front edge blocking the air return grill. Ensure bouquets or foliage do not impede on the air curtain, cold air will fall out into the aisle causing the refrigeration system to work harder and potentially increase the interior case temperature resulting is a lower shelf life of the flowers. Keep flowers looking their best by keeping them within the load line and not blocking the air return grill.

NFD

Reach-In, Refrigerated, Self-Service Display

The NFD wine merchandiser is designed with a narrow footprint and glass doors to create a sophisticated vertical merchandising solution for premium wines and provides the aesthetics of a high-end wine cellar while maintaining the rugged performance required for a retail environment.

Quick Tip

The narrow footprint and all-glass door is a perfect complimentary case for merchandising wine in various departments in your store, floral, cheese, or bakery. When merchandising wine, don’t forget signage to let shoppers know what food item are best paired with each of the wine varieties or brief descriptions of flavor profile (Crip & Citrusy or Oaky & Bold).

VNRZH

Self-contained Narrow Glass Door Reach-In

Make the most of your floor space while keeping a strong visual impact. The VNRZH (Narrow Depth and High-Height) case has a modern, all-glass look that highlights your products. It’s narrow depth and low front profile gives merchandise a clean, open appearance. You can choose from several door styles, finish colors, and handle options to match your brand.

Quick Tip

Use high-CRI LED lighting to create a spectacular frozen food display. Ensure the case is equipped with lighting that has a high Color Rendering Index (CRI). This makes the colors on frozen packaging look vibrant and true to life, rather than washed out or grey.

ONRZH

Self-contained Narrow Glass Door Reach-In

Unify your store’s aesthetic without compromising on freezing power. The ONRZH (Narrow Depth and high-height) case is the workhorse of the Origin series. Designed specifically for retailers seeking a seamless, color-matched look across their entire floor, these cases offer endless customization options. Whether it’s premium ice cream or gourmet frozen entrees, these glass door cases keep temps rock-solid while looking spectacular.

Quick Tip

Ensure your store is conducting a door gasket check regularly to make certain doors are not blocked and gaskets are sealing properly. Remind staff to check that nothing, like a rogue bag of peas, is preventing the door from sealing completely. Even a tiny gap leads to frost buildup on the product, making it look unappetizing.

JNRZH

Self-contained Glass Door Reach-In

Discover a new standard for frozen food displays with the JNRZH CLARITY®. More than just a reach-in, it’s carefully engineered for quality. Each case is built with Hillphoenix’s Acculine™ process, using advanced robotics and computer-guided assembly. This ensures a precise fit and finish, removing the flaws of hand-assembly and keeping your frozen foods and ice cream in a dependable, airtight environment.

Quick Tip

Respect the air return and discharge. Ensure products do not block the return or discharge vents at the top, bottom, or back of the case. Restricting airflow can cause the evaporator coil to freeze up and impacts the integrity of the product.

ONIZVA

Self-contained Glass Door Reach-In

The ONIZVA is a versatile, narrow island case that adapts to your seasonal needs. You can easily switch between the frozen and medium-temperature settings to boost sales year-round. It uses eco-friendly R-290 refrigerant and has a slim design to save aisle space. With several front styles and configurations, it offers flexibility for your retail floor.

Quick Tip

Pay attention to the recommended "Load Line" marked inside your display case. Never stack products beyond the manufacturer’s load limits. Stacking product too high or If a box is touching the glass or shoved too deep against the back wall, it disrupts the "air curtain" that keeps the temperature consistent.

CF-Tall

Multi-Deck, Refrigerated, Self-contained, Self-Service Display

When floor space is at a premium and your inventory is moving fast, the 78"H CF Series is your vertical advantage. Designed to maximize "pack-out" capacity, this model allows you to stock more SKUs per linear foot. It’s engineered for high-traffic areas where keeping shelves full is a constant challenge, providing a towering wall of product that captures attention from a distance.

Quick Tip

Always leave a 1" gap between the bottom of the shelf and the top of your product. This spacing is essential for optimal air circulation, helping the case maintain proper performance and keeping your products fresh and visually appealing. Regularly check this gap to ensure product integrity and a consistent, professional presentation.

QC-TM

Multi-Deck, Refrigerated, Self-contained, Self-Service Display

The QC top-mount display combines the aesthetic of a high-end multi-deck with the operational simplicity of a self-contained unit. Its top-mount design maximizes internal storage capacity while ensuring that the mechanical components stay out of the way of the shopper's experience. Whether you are looking for a slim 24" profile for tight spaces or a deep 35" case for maximum volume, the QC-TM delivers consistent cooling and premium product presentation.

Quick Tip

Use the top-mount panel of your display case as a billboard for eye-catching graphics or branding. This area is highly visible and offers a prime opportunity to reinforce the concept or product featured inside. By turning the panel into a bold visual statement, you can attract attention from afar and create a cohesive, immersive merchandising experience.

QC

Multi-Deck, Refrigerated, Self-contained, Self-Service Display

The QC Bottom-Mount Series offers a refined merchandising solution that prioritizes ease of maintenance and ergonomic product placement. By positioning the self-contained refrigeration system at the base of the unit, this design elevates the bottom display deck, bringing your featured products closer to the shopper’s eye level and natural reach. Whether you need the space-saving 24" slim profile for boutique layouts or the high-capacity 35" deep case for maximum inventory, the QC Bottom-Mount delivers consistent, reliable cooling with a premium aesthetic.

Quick Tip

Repurpose the price tag molding on your shelves as a branding tool. By customizing this space with branded inserts, colors, or messaging, you can reinforce your product's identity right at the point of interaction. This approach not only highlights pricing but also turns every shelf edge into an opportunity to communicate your concept and attract customer attention.

CF

Multi-Deck, Refrigerated, Self-contained, Self-Service Display

The 58" low-profile CF series is designed to open up your floor plan and improve store-wide sightlines. By keeping the case height below eye level, you create an approachable, market-style atmosphere that allows customers to easily navigate between departments. The self-contained option makes it ideal for placement near checkout, aisle endcaps, or seasonal department needs.

Quick Tip

Use low-profile displays to feature impulse items and seasonal promotions near checkout or department entrances, making products highly visible and easy to grab.

HS

Single-Deck, Refrigerated, Self-contained, Self-Service Display

The HS Series is the ultimate modular solution, offering a comprehensive lineup of low, single, and multi-deck self-service displays. The standout feature of the HS Series is its on-the-go versatility. Engineered for high-impact merchandising, this case is designed for easy mobility, allowing you to "move it here or there" to capture seasonal traffic or test new department layouts.

Quick Tip

Take advantage of the case's easy mobility by relocating it throughout your store to spotlight products in high-traffic or seasonal areas. For added sales potential, use the dry rack to cross merchandise related products or accessories, creating a convenient one-stop display that encourages shoppers to discover and purchase complementary items.

ONRM

Narrow, Refrigerated, Reach-In Door Display

The Hillphoenix ONRM Narrow Reach-In is a high-capacity meat case engineered to maximize product display without expanding your floor footprint. Angled shelving creates a full wall-of-product effect, while food-grade LEDs illuminate from front to back to enhance the natural color and freshness of every cut. Available in 2-pane and 3-pane configurations with French or bi-swing door options, the ONRM adapts to your department’s traffic flow and layout needs.

Quick Tip

The front-to-back LED illumination is designed to enhance the natural color of fresh meat. Maximize this by keeping shelves full and products tightly faced. Gaps and sparse shelves create shadows that dull the display. A dense, well-stocked shelf emphasis’s the quality and freshness of the product in the well-lit display.

DLPF

Multi-Deck, Refrigerated, Self-Service Display

The DLPF is a refrigerated multi-deck merchandiser built for high-volume self-service departments. Its front profile aligns with the SMD, GMD, and SSD service cases as well as the DLPC self-service series, creating a seamless visual transition from full-service counters to grab-and-go convenience. With support for up to two rows of shelving, the DLPF is well-suited for prepackaged products in all departments of your store, making it easy to extend your service department’s reach without interrupting the flow of your department.

Quick Tip

Position the DLPF directly adjacent to your full-service meat counter. Shoppers who aren't ready to interact with a butcher can still find quality prepackaged cuts nearby, keeping them in the department and converting browsers into buyers.

GMD-RGC

Multi-Deck, Refrigerated, Service Display

The Hillphoenix GMD-RGC is the gold standard for meat and seafood merchandising, featuring Coolgenix® conductive cooling. This specialized technology maintains precise temperatures and high humidity levels, ensuring your most delicate proteins stay fresh and vibrant longer. Designed for a premium service experience, the GMD-RGC features vertical slide glass for effortless interaction and an optional shelf for expanded display capacity.

Quick Tip

The GMD-RGC’s Coolgenix® conductive cooling maintains precise temperatures and high humidity at the product level, allowing meat and seafood to stay in the case overnight. No nightly breakdown, no morning reset other than rotating in more product as needed. A few of the benefits are reduced shrink, lower labor costs, and a display that’s ready for the first shopper of the day.

I2I

Multi-Deck, Refrigerated, Hot, Dry, Self-Service Modular Island Display

The i2i system is a revolution in retail adaptability, designed to evolve with your merchandising strategy. This fully modular platform lets you mix and match refrigerated, hot, and dry applications within a single cohesive footprint. Whether you are building a central "grab-and-go" hub or a specialized gourmet destination, the i2i offers the ultimate flexibility to tailor your island to your store’s exact layout and sales goals. Narrow-to-wide island footprints are available in 4’, 5’, 6’, and 7’.

Quick Tip

Place your best-selling or highest-margin items, such as family packs, marinated cuts, or premium proteins, at eye level to capture the most attention. Use the lower shelves for everyday value items and bulk packs that shoppers intentionally seek out. Add a dry endcap section to cross-merchandise bread, rubs, and other items to complete a delicious protein meal.

OHP-NRG

Multi-Deck Merchandiser

The OHP-NRG is a remote, high front multi-deck refrigerated display case designed for bulk, cut or seasonal produce and designed for high-traffic applications. Available in various lengths, heights, front options and configurations that allow for customization to ensure the case integrates seamlessly into any store environment from high-end organic marketings to fast-paced convenience stores.

Quick Tip

Create a "Waterfall" effect by utilizing the adjustable shelving in the OHP-NRG to create a slight stair-step or "cascading" angle from the top shelf down to the bottom deck. This ensures that the overhead LED lighting hits every layer of product, eliminating dark spots and highlighting the natural dew and texture of the fresh produce items.

6DMLH-NRG

Tall Ultra-Low Front Multi-Deck Merchandiser

The 6DMLH-NRG offers an expansive merchandising window, providing six levels of refrigerated display to keep high-turnover items at the customer's eye level. Equipped with high-efficiency LED lighting (including shelf-mounted and canopy lights) designed to eliminate shadows and enhance the natural colors of the products being merchandised.

Quick Tip

The "Frame and Focus" Strategy When managing a high-capacity, six-deck refrigerated case, the goal is to make a massive wall of produce look like a vibrant, organized garden. Use this "frame and focus" technique to guide the shopper’s eye:

• Anchor the Ends: Place your high-volume, refrigerated staples like large bags of carrots, celery stalks, or bulk citrus on the far left and right edges. These "bookends" create a clear visual boundary that keeps the shopper’s attention locked on your display.


• The "Bullseye" Center: Use the eye-level middle shelves for your highest-margin impulse items, such as pre-cut fruit bowls, organic berries, or chilled salad kits. Place bright colors (like reds and yellows) between deep greens to create a "color break" that stops a quick scan and encourages a purchase.

6RBLH

High Glass Door Reach-In

The 6RBLH high-height, narrow-depth, medium-temperature, glass door, reach-in display case is designed with a modern, all-glass look with flexible and dynamic merchandising. This case interior merchandising is 71" tall. Several 2- and 3-pane door styles, finish colors and handles are available to customize the look of the case to match your stores décor. This glass door case is ideal for controlling humidity and temperature which is vital for produce.

Quick Tip

Think of each individual door on the 6RBLH as a picture frame and the products inside as a work of art. Instead of stocking a continuous, monotonous wall of product, use the natural vertical breaks of the door frames to tell a series of distinct "merchandising stories."

• Treat each door as its own category. For example, dedicate one door entirely to “The Perfect Salad” (layering specialty greens, pre-cut toppings, and dressings) and the next door to “The Refreshment Station” (cold-pressed juices and functional shots). This creates a rhythmic, easy-to-navigate shopping experience.


• Just as a painting has a focal point, each door should have a "hero" item at eye level. Surround this hero product with complementary colors and shapes. In a 6-deck case, use the middle two shelves as your "centerpiece" and let the top and bottom shelves act as the supporting background.

O5DM-NRG

Low Front Multideck Merchandiser

The O5DM-NRG is a five-shelf, multi-deck, utility refrigerated display case available in various widths, heights, front options and end configurations. Use this merchandiser in combination with a wedge to create islands, large center-store kiosks, or against a wall. This open display case is idea for high-traffic areas with massive merchandising capacity and easy for consumers to access. Available in narrow and standard depths as well as in shorter heights.

Quick Tip

When merchandising produce in display cases, black interior case colors and mirrored interior end panels help make the natural color of fruits and vegetables “pop” significantly more than light backgrounds, giving the produce a premium appearance when paired with high color rendering index (CRI) LED lighting to put the focus on the product. High-CRI lighting allows the eye to see the produce exactly as it would appear under the sun.

OB

Self-Service Multi-Level Bins

The OB (Open Bin) series is a self-service, open-air single-deck display case specifically designed for high-volume bulk produce and critical temperature applications. It’s available in 1, 2, and 4 bin with remote or self-contained refrigeration. It is engineered to provide a "farmer's market" aesthetic while maintaining the rigorous temperature controls required for fresh fruits and vegetables.

Quick Tip

Since the OB is an open-air case with a short height for merchandising with the load line limit at 6” high for non-critical products and 3” high for critical products, it can be prone to "temperature creep" if produce is stacked above the load line. Ensure your staff knows exactly where that line is. An over-stacked case loses its cooling efficiency and reduces shelf-life of the products merchandised outside the load line.

BSD-SW

Single-Deck, Refrigerated, Service Display

BSD-SW-R is a single-deck, open-back service case built for demanding seafood departments. Choose between high-impact ice applications or our exclusive Coolgenix® technology for a clean, iceless setup. The optional integrated plumbing inlets and outlets streamline installation, while the generous product reach keeps your display fully accessible. Swing-out front service glass makes cleaning and restocking effortless, and the sleek, open-front design transforms your fresh catch into a compelling merchandising showcase.

Quick Tip

Arrange seafood product in clusters around meal ideas, a "weeknight dinner" section with salmon fillets and lemon, or a "grill ready" section with swordfish and shrimp skewers. This drives sales and helps shoppers make faster decisions. Schedule quick resets every 2–3 hours. The easy-access front glass makes it fast to refresh ice and reposition product.

PT

Bakery, deli, meat, seafood, produce, beverage

Hillphoenix PT-R Multi-Deck, Self-Service, Refrigerated Display. Designed for bakery, beverage, and deli applications. Available in several lengths and with the option for a solid case top or with a refrigerated condiment rail, ideal for cake decorating, deli/sushi prepping, or juicing.

Quick Tip

The front profile lines up with the PTD series, SD series, BMD series service cases, and PF self-service cases for a continuous department look. Contact factory for self-contained availability.

JNRZHSA

Self-contained Glass Door Reach-In

The JNRZHSA self-contained reach-in door case is designed for frozen food and ice cream merchandising in space-constrained environments. Its slim profile fits through standard 80-inch doorways, making installation straightforward for retrofits, convenience stores, and any footprint where space comes at a premium. No remote refrigeration required, just place, plug in, and merchandise.

Quick Tip

In a self-contained reach-in, the glass doors are your storefront. Smudged or fogged doors signal neglect and discourage shoppers from engaging. Build a quick door-wipe into your hourly floor check to keep the display looking sharp throughout the day.

OWEZV

Single-Deck, Dual-Temperature, Self-service Island Display

The Hillphoenix OWIZV (in-line) and OWEZV (endcap) bunker style cases provide the ultimate merchandising pivot, allowing you to switch between frozen and medium-temperature settings as your inventory demands change throughout the year. Beyond its thermal flexibility, this series is a true chameleon of the sales floor, offering an array of fronts, glass heights, and superstructure configurations to create a custom look that fits your brand’s unique footprint.

Quick Tip

The OWIZV and OWEZV's ability to switch between frozen and medium-temperature settings means your display can evolve with your inventory. Shift to frozen for peak grilling season in summer, then transition to medium-temp for holiday meal components, seasonal beverages, or seafood-forward promotions in the fall and winter.

OWIZV

Single-Deck, Dual-Temperature, Self-service Island Display

The Hillphoenix OWIZV (in-line) and OWEZV (endcap) bunker style cases provide the ultimate merchandising pivot, allowing you to switch between frozen and medium-temperature settings as your inventory demands change throughout the year. Beyond its thermal flexibility, this series is a true chameleon of the sales floor, offering an array of fronts, glass heights, and superstructure configurations to create a custom look that fits your brand’s unique footprint.

Quick Tip

The OWIZV and OWEZV's ability to switch between frozen and medium-temperature settings means your display can evolve with your inventory. Shift to frozen for peak grilling season in summer, then transition to medium-temp for holiday meal components, seasonal beverages, or seafood-forward promotions in the fall and winter.