Newsroom and Press Contacts
Stay up-to-date with the latest Hillphoenix news, industry insights and more.
If you’re a member of the press working on a story, please call or email one of our media contacts below:
Kelly Sayko
(804) 892-8946
ksayko@doverfoodretail.com
Margie Proctor
(614) 680-6104
mproctor@doverfoodretail.com
Newsroom & Information
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Don’t Think ‘Different Generations’ – Think Merchandising ‘Multicultural Meals’
New flavors aren’t just for adventurous Gen Zers. Shoppers of all ages are wanting to try new foods. In fact, 92% of Gen Zers and Millennials like exploring new flavors and 79% of Baby Boomers are happy to try a new dish, according to a recent report. Because of social media and cultural immersion, shoppers of all ages are discovering new cuisines, including Asian and Latin peppery and spicy flavors tempting more and more tastebuds. What Can Retailers Do? Retailers should create disruptive merchandising and co-purchasing options with classic items and new exciting flavors to make it easy for shoppers to make multicultural meals. Once your perimeter is set up with display cases that allow for flexibility, merchandising multicultural meals in a convenient and engaging way can be simple. Do something different in dairy. With the QTM Multi-Deck Self-Service [...]
Here’s How to Persuade Your Shoppers to Splurge on Perimeter Foods
Shoppers are budget-conscious, but they can be persuaded to spend a little extra for the right product. For example, 94% say they can be convinced to splurge on a product – and around 50% will splurge on food for a special occasion or if it fits into their healthy eating goals. Even better news for the deli department: 70% of shoppers say they would go to a store they don’t typically go to for a specific deli product – and most of them will even drive further for that deli product. What Can Retailers Do? Create events worth celebrating – and then design a perimeter experience that makes it easy for shoppers to pick out the products for their celebration. With adaptable display cases, you can create imaginative merchandising spots to become a must-visit store for any celebration. Pique [...]
Merchandising Your Perimeter for Every Generation’s Food Preference is Possible. Here’s How.
Different generations have different eating habits. Younger shoppers get meal inspiration from social media, while Baby Boomers are more cookbook-focused and get recipes from family and friends, according to a recent report. While it may [...]
Delivering Sustainability for Food Retailers, Earth Day and Every Day
Shoppers want to buy from companies that reflect their values—and today, that means companies that embrace sustainability. As more people prioritize eco-friendly living, Hillphoenix is proud to provide retailers with the tools they need for [...]
Looking to Build Shopper Trust in Online Shopping Across Your Perimeter? Here’s How to Fill Up Digital Carts.
Online ordering is convenient – but your shoppers are weary of fresh foods. While 94% of shoppers trust dairy products, less than half of shoppers trust deli-prepared dishes, deli meats and cheeses and baked goods, [...]
Your Shoppers Are Making Sustainable Choices. Here’s How to Help Your Perimeter Resonate with Those Changing Preferences.
Your shoppers want to make sustainable choices – and it's driving their purchasing decisions. For example, 91% want to know how, where, when and by whom the food is produced, according to a recent report. [...]