Newsroom and Press Contacts
Stay up-to-date with the latest Hillphoenix news, industry insights and more.
If you’re a member of the press working on a story, please call or email one of our media contacts below:
Kelly Sayko
(804) 892-8946
ksayko@doverfoodretail.com
Margie Proctor
(614) 680-6104
mproctor@doverfoodretail.com
Newsroom & Information
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How to Drive Traffic By Merchandising Your Store’s Signature Items
Offering a unique signature item is a great way to build your brand. In theory, your store’s signature foodservice item (like a rotisserie chicken, a sandwich or a pizza) drives traffic. It’s craveable, so shoppers come in looking for that one special product but grab a few extras while they’re in store. It’s an extension of your brand that’s made its way into your shoppers’ weekly rotation. Except the data tells a different story. When asked, “Is your favorite grocery store known for one of its foodservice items?” two out of three shoppers said either “no” or “I’m not sure,” according to research from FMI’s The Power of Foodservice at Retail Report. How Can Food Retailers Drive Awareness for Signature Items? Your merchandising strategy can be the difference between well-known and unknown. Whatever your signature item is, your merchandising [...]
3 Merchandising Tips to Connect With Meal Planning Shoppers
Meal planning is here to stay, and it presents a big opportunity for food retailers. Between inflation and economic uncertainty, shoppers are increasingly budget-conscious. That means more strategic purchasing, more planning around meals, and more cooking at home. In fact, at least 2 out of 3 shoppers do some degree of meal planning, according to research from FMI’s The Power of Foodservice at Retail Report. What Can Food Retailers Do to Build Loyalty With Today’s Meal Planning Shoppers? The shift toward more meal planning and home cooking opens up opportunities for food retailers to inspire shopper loyalty with innovative merchandising and fast, easy meal solutions. Here’s how you can adjust your merchandising strategy to attract and satisfy your meal-planning shoppers: Start With the Right Case The first step for any successful merchandising strategy is selecting the right display case. [...]
How Smart Remodeling Benefits Your Food Retail Store
In the fast-paced world of food retail, staying relevant and appealing to customers is vital for success. Remodeling a retail store is an excellent way to breathe new life into your business, offering a range [...]
Don’t Think ‘Different Generations’ – Think Merchandising ‘Multicultural Meals’
New flavors aren’t just for adventurous Gen Zers. Shoppers of all ages are wanting to try new foods. In fact, 92% of Gen Zers and Millennials like exploring new flavors and 79% of Baby Boomers [...]
Here’s How to Persuade Your Shoppers to Splurge on Perimeter Foods
Shoppers are budget-conscious, but they can be persuaded to spend a little extra for the right product. For example, 94% say they can be convinced to splurge on a product – and around 50% will [...]
Merchandising Your Perimeter for Every Generation’s Food Preference is Possible. Here’s How.
Different generations have different eating habits. Younger shoppers get meal inspiration from social media, while Baby Boomers are more cookbook-focused and get recipes from family and friends, according to a recent report. While it may [...]