Newsroom and Press Contacts
Stay up-to-date with the latest Hillphoenix news, industry insights and more.
If you’re a member of the press working on a story, please call or email one of our media contacts below:
Kelly Sayko
(804) 892-8946
ksayko@doverfoodretail.com
Margie Proctor
(614) 680-6104
mproctor@doverfoodretail.com
Newsroom & Information
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Here’s How to Persuade Your Shoppers to Splurge on Perimeter Foods
Shoppers are budget-conscious, but they can be persuaded to spend a little extra for the right product. For example, 94% say they can be convinced to splurge on a product – and around 50% will splurge on food for a special occasion or if it fits into their healthy eating goals. Even better news for the deli department: 70% of shoppers say they would go to a store they don’t typically go to for a specific deli product – and most of them will even drive further for that deli product. What Can Retailers Do? Create events worth celebrating – and then design a perimeter experience that makes it easy for shoppers to pick out the products for their celebration. With adaptable display cases, you can create imaginative merchandising spots to become a must-visit store for any celebration. Pique [...]
Merchandising Your Perimeter for Every Generation’s Food Preference is Possible. Here’s How.
Different generations have different eating habits. Younger shoppers get meal inspiration from social media, while Baby Boomers are more cookbook-focused and get recipes from family and friends, according to a recent report. While it may seem like a challenge to create a good shopping experience for everybody, retailers should view it as an opportunity to make merchandising exciting. Breaking it down: Shoppers walking the perimeter of your store want to see their favorite products, but they also don’t want to waste time tracking down all the ingredients they need to create new meals. What Can Retailers Do? Consider creating disruptive merchandising spots with unexpected products that feel surprising yet intuitive in the perimeter. With the perfect mix of merchandise in the right display cases, you can also hype up your perimeter experience on social media and get more shoppers [...]
Delivering Sustainability for Food Retailers, Earth Day and Every Day
Shoppers want to buy from companies that reflect their values—and today, that means companies that embrace sustainability. As more people prioritize eco-friendly living, Hillphoenix is proud to provide retailers with the tools they need for [...]
Looking to Build Shopper Trust in Online Shopping Across Your Perimeter? Here’s How to Fill Up Digital Carts.
Online ordering is convenient – but your shoppers are weary of fresh foods. While 94% of shoppers trust dairy products, less than half of shoppers trust deli-prepared dishes, deli meats and cheeses and baked goods, [...]
Your Shoppers Are Making Sustainable Choices. Here’s How to Help Your Perimeter Resonate with Those Changing Preferences.
Your shoppers want to make sustainable choices – and it's driving their purchasing decisions. For example, 91% want to know how, where, when and by whom the food is produced, according to a recent report. [...]
Even Health-Focused Consumers Are Willing to Buy the Occasional Treat
Your shoppers want treats. While 66% of shoppers care about making healthy choices, about 90% feel that physical and emotional health go hand in hand – according to a recent report. Breaking it down: shoppers [...]