
Holiday Season in Times of Soaring Food Prices
The upcoming fall and winter holidays are highly anticipated events for most Americans. However, the soaring prices of gas, essential items, and especially groceries, threaten how we celebrate this year. As we are in the thick of inflation, consumers and retailers are challenged with how to balance expenditures versus cash flow. As expected, retailers are honing their strategies throughout the holiday rush in light of the current economic realities. On the other hand, consumers are focused on buying food items that bring them value as they carefully recalculate how much they should spend on holiday meals and other favorites without