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Small-format stores capitalize on “fresh” opportunities to boost sales

Small-Format Strategies: Merchandising tips that make every square foot count

By Margie Proctor Hillphoenix Marketing & Design Specialist In small-format stores, every square foot counts. That’s why it’s important for convenience, discount and drug stores to save space, while also maximizing merchandising opportunities. So, what can small-format stores do to make the most of their space and ensure that small feels special to shoppers? Here are a few strategies: Elevate endcaps Don’t stuff end caps with past-their-prime discounts or the staples shoppers already know you sell. Instead, use that prime real estate to showcase goods that will surprise and delight your customers. For example, encourage shoppers to bring home a

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