June 2016 | Hillphoenix

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Casting the Right Talent for Destination Centers

By Margie Proctor Hillphoenix Marketing & Design Specialist No one would expect a cashier to assume the role of produce manager or butcher. The same goes for staffing Destination Centers. These roles require a genuine interest in food and robust people skills. Staff should be able to share product knowledge and engage customers – and enjoy doing it. Culinary talent Chefs and other culinary professionals bring authenticity and expertise to menu development, food preparation, and food presentation. To fully benefit from their strengths, don’t hide them away in an enclosed work area. Bring them out where shoppers can see them

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Destination Centers: Layout and Flow Can Make or Break the Customer Experience

By Margie Proctor Hillphoenix Marketing & Design Specialist Consumers are looking to grocers to please their sophisticated palettes and to help solve the problem of how to give their families and themselves high-quality meals despite their busy schedules. Grocers are responding with Destination Centers: from full-scale grocerants and fresh prepared dishes for takeout to wine and beer bars and cheese or chocolate shops. Destination Centers can vary widely in type and number, but whatever route is taken, one thing holds true: The layout and flow has tremendous impact on the customer experience, staff performance, and sales. The design experts at

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Each Destination Center Is a Theater for Engaging the Whole Shopper

By Margie Proctor Hillphoenix Marketing & Design Specialist Grocery stores are in a unique position to satisfy today’s consumer’s appetite for fresh, high-quality foods and engaging food experiences. Along with being a one-stop shop for household goods and pantry staples – something restaurants and farmers markets can’t offer – in-store Destination Centers cater to customers seeking a boutique wine or cheese experience or fresh, prepared dishes to eat in or take out. They’re also a store’s opportunity to captivate shoppers who came in for a few basic items, like milk and paper towels, and have them leaving with a bottle

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Infographic: Island 2 Innovate (i2i) Makes Destination Centers Easy

Hillphoenix’s new Island 2 Innovate (i2i) modular island system makes it easy for retailers to offer creatively merchandised, healthy food selections within any size footprint. The i2i island system is a multifunctional, modular display case that can be configured to include heated, refrigerated, wet and dry products in virtually any combination. With i2i, any retailer can create fresh Destination Centers — regardless of store layout or size.

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Paying for Building-Level Energy Projects: PACE Makes It Possible

The AMS Group Solar power, wind power, fuel cells. These and other alternative approaches to producing and using energy still have an air of newness for most people who are not in the energy business. While the technologies themselves are not new, the traction they are gaining in a more mainstream application and adoption is. This, in large part, is because they are becoming easier to pay for. In two previous posts, we covered how food retailers can maintain positive cash flow while paying for energy projects through on-bill financing and even traditional financing. These are great options for energy-efficiency

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Why You Shouldn’t Dismiss Traditional Financing for Energy Improvements

Why You Shouldn’t Dismiss Traditional Financing for Energy Improvements

The AMS Group The initial cost of energy-efficiency retrofits is the single biggest hurdle to initiating projects. That’s because the cost of a project is more salient than the amount of money to be saved by energy efficiency. But what if you compare the cost of a project with the cost of energy wasted instead? The two propositions are the same, but the second one shifts focus to costs on both sides of the equation. A retrofit project costs money but so does not doing a project, especially for grocery stores, where energy consumption is among the highest of all

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Casting the Right Talent for Destination Centers

By Margie Proctor Hillphoenix Marketing & Design Specialist No one would expect a cashier to assume the role of produce manager or butcher. The same goes for staffing Destination Centers. These roles require a genuine interest in food and robust people skills. Staff should be

Continue Reading

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