
Equip Destination Centers for Versatility
By Margie Proctor Hillphoenix Marketing & Design Specialist Equipment for preparing and displaying foods should be able to accomplish a variety of goals. Along with supporting the menu, the right equipment plays a role in creating product theater. From ordinary to interactive Picture the typical produce department with cases along the perimeter and rows of islands out on the floor. Shoppers often navigate the space on autopilot, engaging momentarily to check items for freshness and integrity. Compare that familiar scene with this: staff chopping and slicing fresh fruits and vegetables at a refrigerated kiosk island in the center of the