Fresh Thinking - Blog

The opportunities to share images offered by social media sites and apps like Snapchat, Pinterest, and Facebook create an insatiable demand for new content, and one consistent object of users’ interest is expected to attract even more attention this year — cakes. New decorations and designs will incorporate influences from both modern technology and 80s nostalgia. The holidays are a time of the year where inspiration is most sought after. “If you look at platforms like Instagram and Pinterest, one of the most popular categories of ‘pins’ is cakes,” says Tom Vierhile, innovation insights director at research firm Canadean, which