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Why Organic Food Sales are Booming Right Now and What’s in it for Food Retailers

The current environment has accelerated not just the adoption of technology in food retail stores, but also with the increase in consumer purchases of organic food. Organic labels have already seen an upward trend in 2019 with sales topped at $50 billion. Right now, it seems like several factors including health, sustainability, and the pandemic have pushed it even further. According to the 2020 Organic Industry Survey by Organic Trade Association (OTA), people are more conscious of eating more organic food and consuming organic products today more than ever. This holds true as Nielsen’s data reports organic food and drinks

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