How Retailers Can Take Advantage of the Surge in Demand for Alcoholic Beverages
February 19, 2021
The pandemic has caused a lot of disruption and change in the consumers’ minds and behaviors in the food retail industry. One prevalent trend that has sprung throughout the coronavirus pandemic is the surge in demand for alcoholic beverages. Though the increase in alcohol sales was unexpected by some retailers, consumers are clearing out shelves buying beer, wine, and spirits throughout the lockdown period. According to Nielsen’s market data, total alcohol sales outside bars and restaurants increased about 24% during the pandemic. Several factors have come into play supporting an increase in demand for alcoholic drinks, including a shift in
