Fresh Thinking - Blog

Store traffic is usually used as a metric to gauge the success of retail business strategies. However, the recent public health crisis has made it challenging to stick to foot traffic as a measure of success as we continuously shelter in place. Things have changed, and with the increased adoption of online grocery platforms and grocers slowly building micro-fulfillment centers to support online orders, a growing number of customers are now having their groceries delivered right to their doorsteps. Still, nothing beats the experience of pushing shopping carts through grocery stores, navigating the aisles, and carefully choosing products while having