
Changes in Consumer Buying Behavior in the Thick of Inflation
The ongoing conflict in Ukraine and the recent calamities happening overseas have hampered the global wheat supply and disrupted food production for meat and poultry. These recent unfortunate events have driven prices to go up and have alarmed food retailers, most especially grocery shoppers worldwide. In the country, almost every aspect of the grocery supply chain has been disturbed causing rising costs in production and manufacturing, resulting in rising food prices on store shelves. As grocery inflation reached its highest since 1979, this pushed American grocery shoppers across demographics to get creative and economical. What grocery shoppers are buying right