Fresh Thinking - Blog

By Keilly Witman KW Refrigerant Management Strategy LLC People ask me all the time if the EPA is ever going to get off their backs about the refrigerant they use. My answer is always the same: The only way that will happen is if the industry stops using refrigerants that harm the environment. For the first time since the EPA started regulating refrigerants in supermarkets, it is possible for a supermarket to operate using 100% natural refrigerants. With the use of CO2, we have a refrigerant that is safe for the ozone layer and for our climate. The EPA’s refrigerant

By Keilly Witman KW Refrigerant Management Strategy LLC This is the second article in a three-part series on sustainability and refrigerants. In part I of my series on communicating about sustainability in refrigeration with consumers, I discussed why it is difficult to make refrigeration relevant to stores’ consumers. Notice I said difficult – not impossible. Just because something is difficult doesn’t mean we shouldn’t try. If it were easy, it wouldn’t be a challenge. And if there is anything we all love in this industry, it’s a challenge. I received my first lesson in the relevance of supermarket refrigeration to

By Keilly Witman KW Refrigerant Management Strategy LLC This is the first article in a three-part series on sustainability and refrigerants. In this day and age, most supermarket companies recognize that their customers care about the environment and their communities. Customers want to spend their money at businesses that share those values. They want to feel good about where they shop, so they want to know that their grocery store is helping to make their community a better place. Given these facts, and given the enormous progress that many supermarket companies have made in reducing the environmental impact of their