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Before and after: Speedy fixes for merchandising mistakes

By Margie Proctor Hillphoenix Marketing & Design Specialist With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible for and spread the product too thin — so the set looked picked over. By cross merchandising, we were able to create a full set and increase sales. Giving customers a visual cue that “This goes great with that!” works just as well behind doors as in open cases. You can see the results in these before-and-after photos. Adding baskets and shelf

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Energy efficient solutions from a shopper’s point of view

By Jonathan Tan, VP Energy Services The AMS Group, Hillphoenix Our relationship with food is changing. Cooking shows, celebrity chefs, open kitchen designs. Instagram photos. Grocers bringing alternatives into the mainstream. The resurgence of the farmers market. The list goes on and on. For a mix of health, social, economic, and sustainability reasons, people are engaging more deeply  with food. They talk – and think – about what they eat, how they prepare it, and where they buy it. And food shopping is no longer a list-driven routine for replenishing the pantry. For more and more people, it’s an experience

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Hillphoenix earns fifth EPA GreenChill Award

Hillphoenix congratulates all the 2015 GreenChill Environmental Achievement Award recipients who, along with Hillphoenix, were recognized by EPA Greenchill at the GreenChill Partnership’s annual Achievement Awards on September 29. Hillphoenix, a pioneer in designing environmentally sustainable refrigeration systems, received a 2014-2015 Achievement Award – Store Certification Excellence from the U.S. Environmental Protection Agency’s GreenChill Partnership program. It’s the company’s fifth GreenChill award since the program launched in 2007. For the third year in a row, Hillphoenix was the only non-grocery recipient of a GreenChill Store Certification Excellence award. “We are honored by this recognition from EPA GreenChill. Since GreenChill was established

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New LEDs will have you seeing red in all the right ways

New LEDs will have you seeing red in all the right ways

By Jonathan Tan, VP Energy Services The AMS Group, Hillphoenix Over the past decade or so, grocers have been reaping merchandising benefits of LED lighting in freezer cases. Despite initial limitations in LED color quality and total light output, both its cooler color temperatures and uniform illumination have literally cast frozen foods in a favorable light. Along with creating the ideal look and feel, LED’s superior performance at lower temperatures and greater energy efficiency compared with fluorescent lights have been a real win for grocers in the freezer aisle. LEDs have finally surpassed fluorescents in color fidelity. The good news

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Recommissioning cuts energy, improves store environment

By Jonathan Tan, VP Energy Services The AMS Group, Hillphoenix The food store environment is complex, with the various building systems essentially working against each other to maintain optimal conditions. General illumination competes with lighting used to enhance merchandising. Refrigeration competes with maintaining comfortable aisle temperatures for customers. Seasonal and daily weather variables further complicate the mix, affecting loads on refrigeration and HVAC systems. When any one of a store’s systems isn’t operating optimally – at designed specifications – it affects the performance of the other systems and the overall store environment. It also significantly increases energy expenses. Migration away

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Revealing food merchandisers’ secrets for closed-case refrigerated displays

Revealing food merchandisers’ secrets for closed-case refrigerated displays

By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a merchandising secret that’s kept far too well: Putting doors on refrigerated cases will enhance your displays. Skeptical, are you? Well, keep reading to discover just how compelling closed-case merchandising can be. Create a food gallery. The visual stimuli on store shelves can be overwhelming to consumers. All those shapes and colors can create sensory overload — especially when a shopper is strolling past vast stretches of open refrigerated cases. But add doors to those cases, and you define the field of vision. Shoppers see one area at a time and

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Use food demonstrations to connect with customers

By Justin Webster Hillphoenix Design Center Specialist On September 22-23, Hillphoenix hosted Supermarket Sense, a gathering of industry experts designed to educate food retailers about current and future trends — and how to make the most of them. One of the sessions I led was called “How to Engage Customers and Increase Shopper Dependency.” We covered everything from shopper loyalty to connecting with customers from different generations. One thing we talked about was the power of product sampling. Here are some tips you can use to improve your in-store demos.

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Before and after: Speedy fixes for merchandising mistakes

By Margie Proctor Hillphoenix Marketing & Design Specialist With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible for and spread the product too

Continue Reading

Hillphoenix earns fifth EPA GreenChill Award

Hillphoenix congratulates all the 2015 GreenChill Environmental Achievement Award recipients who, along with Hillphoenix, were recognized by EPA Greenchill at the GreenChill Partnership’s annual Achievement Awards on September 29. Hillphoenix, a pioneer in designing environmentally sustainable refrigeration systems, received a 2014-2015 Achievement Award – Store Certification

Continue Reading

Recommissioning cuts energy, improves store environment

By Jonathan Tan, VP Energy Services The AMS Group, Hillphoenix The food store environment is complex, with the various building systems essentially working against each other to maintain optimal conditions. General illumination competes with lighting used to enhance merchandising. Refrigeration competes with maintaining comfortable aisle

Continue Reading

Use food demonstrations to connect with customers

By Justin Webster Hillphoenix Design Center Specialist On September 22-23, Hillphoenix hosted Supermarket Sense, a gathering of industry experts designed to educate food retailers about current and future trends — and how to make the most of them. One of the sessions I led was

Continue Reading
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