Before and after: Speedy fixes for merchandising mistakes
By Margie Proctor Hillphoenix Marketing & Design Specialist With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible for and spread the product too thin — so the set looked picked over. By cross merchandising, we were able to create a full set and increase sales. Giving customers a visual cue that “This goes great with that!” works just as well behind doors as in open cases. You can see the results in these before-and-after photos. Adding baskets and shelf