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Add the element of surprise to create engaging closed-case displays

Add the element of surprise to create engaging closed-case displays

By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a challenge for all of you store merchandisers tasked with building great displays behind closed-case doors. Surprise and delight your shoppers with at least one unexpected design element inside the case. Imagine new possibilities Small creative touches can add interest to your in-case merchandising. Here’s a great idea for showing off sandwiches in a taco holder. The holder creates the perfect angle for displaying sandwiches — upright but not fully vertical. Plus, the taco holder’s zigzag shape adds some playfulness. Another easy idea is to display cartons of egg whites in a

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Destination Center Success Begins with Food Selection, Presentation

Destination Center Success Begins with Food Selection, Presentation

By Margie Proctor Hillphoenix Marketing & Design Specialist What do empty nesters, busy, working parents, and Millennials have in common? They’re all engaging with food in new ways. They care about what they eat, where they get it, and how it’s prepared. More than “something to eat,” food has become an experience, one that has to satisfy increasingly sophisticated consumer sensibilities. And consumers have so many options for seeking those experiences. From traditional and fast-casual restaurants to farmers markets, online shopping, specialty shops, and grocery stores, there are more players than ever competing for shoppers’ food dollars. The good news

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Financing options bolster the business case for energy-efficient food stores

Financing options bolster the business case for energy-efficient food stores

The AMS Group No matter where you stand on climate change or environmental stewardship, one thing is clear: It pays to be green. That message was driven home when Goldman Sachs upped its investment in energy-efficiency and clean-energy projects over the next 10 years from $40 billion to $150 billion. In fact, investing in energy efficiency is one of the best bets around, with a low risk comparable to U.S. T-bills (~ 5% risk index) but an average annual return upward of 20 percent – more than four times that of T-bills. The business case for energy efficiency is especially

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Harness the power of inspiring, informative signs

Harness the power of inspiring, informative signs

By Margie Proctor Hillphoenix Marketing & Design Specialist Merchandising has two main objectives: to engage shoppers and influence their buying decisions. Beautiful, surprising displays are powerful ways to accomplish both goals. But don’t overlook the persuasiveness of a simple sign. Signs can do everything from attract shoppers to your juice bar from 30 feet away to educate them about the nutritional value of the fruit and vegetable beverages they’ll find there. Here are some great ways to incorporate signs into your store installations and displays, all centered on selling food — and your brand. Train shoppers to open the refrigerated

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Lack of uniform modeling solutions hinders natural refrigeration adoption

Last month, we discussed the lack of effective performance baselines for natural refrigeration systems and how that makes it difficult for utilities to provide natural refrigeration incentives. In this article, we’ll talk about the second challenge faced by end users and utilities: the lack of good modeling software for natural refrigeration systems. When seeking incentives from utilities for natural refrigeration, modeling new system performance is key to calculating anticipated savings. “Modeling” entails determining what the energy consumption of a particular technology is, taking all variables into account and using mathematical formulas to ensure that all numbers are accurate. It’s important

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Smooth Operators: Small-format retailers simplify ongoing operations with CO2

Smooth Operators: Small-format retailers simplify ongoing operations with CO2

Over the past several years, some notable trends have brought changes to the retail refrigeration space. Grocery stores are getting smaller, fresh-food options are gaining ground at retailers of every size, and ozone-depleting refrigerants continue to be pushed out by natural and sustainable options. At the spot where small-format, fresh-format, and sustainability converge, retailers may find themselves in unfamiliar territory when it comes to selecting refrigeration equipment for a new location or a store remodel. With the old distinctions between big- and small-format offerings becoming more than a little blurry, retailers are in need of a new kind of refrigeration

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Harness the power of inspiring, informative signs

Harness the power of inspiring, informative signs

By Margie Proctor Hillphoenix Marketing & Design Specialist Merchandising has two main objectives: to engage shoppers and influence their buying decisions. Beautiful, surprising displays are powerful ways to accomplish both goals. But don’t overlook the persuasiveness of a simple sign. Signs can do everything from

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