Fresh Thinking - Blog

Pricing may get shoppers in the door, but the entire produce experience is what makes the sale.  As the perimeter grows fresher and greener, understanding your customers’ wants and needs is paramount to staying the top pick for where they spend their dollars. Because produce consumption often is tied to health and wellness, shoppers are recognizing they need to add more vegetables across meals each day. Targeting the heart-healthy and waistline-friendly produce speaks to the consciousness of your customers. Wellness-focused signage and samples encourage your shoppers to try new varieties, increasing awareness and demand. Time-pinched customers are seeking easy-to-access fruit