Harness the power of inspiring, informative signs

Harness the power of inspiring, informative signs

By Margie Proctor Hillphoenix Marketing & Design Specialist Merchandising has two main objectives: to engage shoppers and influence their buying decisions. Beautiful, surprising displays are powerful ways to accomplish both goals. But don’t overlook the persuasiveness of a simple sign. Signs can do everything from attract shoppers to your...

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Small-Format Strategies: Merchandising tips that make every square foot count

Small-format stores capitalize on “fresh” opportunities to boost sales

By Margie Proctor Hillphoenix Marketing & Design Specialist In small-format stores, every square foot counts. That’s why it’s important for convenience, discount and drug stores to save space, while also maximizing merchandising opportunities. So, what can small-format stores do to make the most of their space and ensure that...

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Evaporator Fan Retrofits Do More Than Save Energy

Evaporator Fan Retrofits Do More Than Save Energy

By Jonathan Tan, VP Energy Services The AMS Group, Hillphoenix Electronically commutated (EC) motors have been an alternative to induction (shaded pole and permanent split capacitor) motors in evaporator fans for the past decade. Although EC motors can reduce energy consumption by as much as 65 percent compared with...

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