August 2015 | Hillphoenix

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Clarity line adapts to supermarket sizes and styles

By Kelly Sayko Hillphoenix Case Division Product Manager One-size-fits-all refrigeration equipment won’t work in today’s supermarkets, which come in all shapes and styles. What’s more, the growing popularity of store-within-a-store destination areas means a one-size refrigeration strategy may not even work across a single store. These days, grocers need refrigeration equipment that’s flexible, and Hillphoenix’s Clarity line was designed with adaptability in mind. The Clarity V Series Door Case is a great example. Not only do V Series refrigerated cases offer customizable door, frame and handle designs to suit any décor, they also come in standard and narrow sizes to

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Discover ways to light up meat sales

By Jack Sjogren Hillphoenix Design Center Specialist The right lights produce results. Just ask the owners of this supermarket in Crestline, California, a summer tourist area. Our Hillphoenix team helped them rethink lighting in the store’s meat department, and over three months departmental sales jumped 15% compared to the same three months the year before. (That sales boost came after peak tourist season, I might add.) We made simple changes with big visual impact that captured customers’ attention. The first step was shutting off existing in-case lighting — T8 fluorescents — that drained color from the meat and created an

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Blog Results...

Clarity line adapts to supermarket sizes and styles

By Kelly Sayko Hillphoenix Case Division Product Manager One-size-fits-all refrigeration equipment won’t work in today’s supermarkets, which come in all shapes and styles. What’s more, the growing popularity of store-within-a-store destination areas means a one-size refrigeration strategy may not even work across a single store.

Continue Reading

Discover ways to light up meat sales

By Jack Sjogren Hillphoenix Design Center Specialist The right lights produce results. Just ask the owners of this supermarket in Crestline, California, a summer tourist area. Our Hillphoenix team helped them rethink lighting in the store’s meat department, and over three months departmental sales jumped

Continue Reading

Fresh Thinking...

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