Fresh Thinking - Blog

Blog Results...

Grocerants — Take a Page from “Digital Marketing 101 for Restaurants”

Is your grocerant showing up when people search for “food near me” or a speciality item such as pizza? When you’re hungry and sitting at a stoplight, does your smartphone search engine, TripAdvisor or Zagat app help you find your next meal? Restaurants have the competitive advantage of showing up in almost all search engines, on maps and review sites simply because they exist. In a study by the National Restaurant Association, 90 percent of millennials and 60 percent of baby boomers own or use a smartphone or tablet. A presence on Facebook, Instagram and online review sites can make

Continue Reading

Meal-centered “Occasions” Drive Prepared Food Sales

Getting customers to purchase your freshly prepared food instead of that of the restaurant down the street is the name of the game. Tailoring your food offerings to your customers’ needs is key to making that happen. Why are your customers eating what they do? What time of the day and days of the week are they coming in? Hint: They’re not just buying ready-to-eat lunches and family dinners anymore. A study from Datassential identified a few lesser known “occasions” for customers buying ready-to-eat or semi-prepared meals. Up-and-coming urban areas may be saturated with young couples and singles looking for

Continue Reading

Supermarket Food Service Operations Require a Customer-Focused Business Plan

Orlando Espinosa is the Founder, Orlando Espinosa + Associates LLC. Orlando Espinosa recently presented “Enhancing the Customer Experience Through Engaging Kitchen Design” at Supermarket Sense 2016 in Conyers, Ga. Supermarket food service operations offer tremendous potential for business owners, which is why a carefully considered plan is essential to success. This is not a case of “if you build it, they will come.” Developing a successful grocerant requires homework on specific customer trends and habits and a business plan for meeting those needs. Some successful supermarket owners have treated food service operations as an add-on or even a loss leader.

Continue Reading

Fresh Thinking...

Categories
Archives
Categories
Archives

Blog Results...

Close Menu
×
×

Cart