How Traditional Grocers Can Win Back Wellness Shoppers
Today’s shoppers increasingly see food as a part of their wellness routine. Research from this year’s IDDBA shows that shoppers buying “better-for-you” products tend to have larger basket sizes and higher basket rings, making this a key segment for food retailers. But here’s the catch: these high-value shoppers are gravitating toward club stores and mass-market retailers. Merchandising is the key [...]
