By Jonathan Tan, VP Energy Services The AMS Group Food stores are complex. What it takes to merchandise effectively, on one hand, and operate efficiently, on the other, can be at odds with each other. Heated cooler and freezer doors are a perfect example. Preventing condensation, or sweating, on low-temperature case doors is a must for merchandising and a good [...]
By Margie Proctor Hillphoenix Marketing & Design Specialist With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible for and spread the product too thin — so the set looked picked over. By cross merchandising, we were able to create [...]
By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a merchandising secret that’s kept far too well: Putting doors on refrigerated cases will enhance your displays. Skeptical, are you? Well, keep reading to discover just how compelling closed-case merchandising can be. Create a food gallery. The visual stimuli on store shelves can be overwhelming to consumers. All those shapes and [...]
By Jack Sjogren Hillphoenix Design Center Specialist Using proper lighting inside and around closed-door refrigerated cases turns glass-fronted coolers into gallery-worthy display spaces. That increases the value of your investment in high-visibility cases, such as the Clarity line from Hillphoenix. And it ensures your closed cases not only offer energy savings and product longevity, but also show merchandise at its [...]
By Kelly Sayko Hillphoenix Case Division Product Manager One-size-fits-all refrigeration equipment won’t work in today’s supermarkets, which come in all shapes and styles. What’s more, the growing popularity of store-within-a-store destination areas means a one-size refrigeration strategy may not even work across a single store. These days, grocers need refrigeration equipment that’s flexible, and Hillphoenix’s Clarity line was designed with [...]
By Kelly Sayko Hillphoenix Case Division Small-format stores now claim about half of consumers’ short shopping trips, according to market researcher IRI, and traditional retailers are adapting. Big-box stalwart Wal-Mart is reporting same-store growth of nearly 8% at its smaller-footprint Neighborhood Markets stores, compared to just 1.1% for its standard format stores. Meanwhile, small-format rival Aldi, a German discount chain, [...]