Before and after: Speedy fixes for merchandising mistakes

how to merchandise a closed case

By Margie Proctor Hillphoenix Marketing & Design Specialist With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible…

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Category: Clarity, Merchandising, Design Center

Revealing food merchandisers’ secrets for closed-case refrigerated displays

Clarity Reach-In Merchandiser Dairy

By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a merchandising secret that’s kept far too well: Putting doors on refrigerated cases will enhance your displays. Skeptical, are you? Well, keep reading to discover just how compelling closed-case merchandising…

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Category: Clarity, Merchandising, Design Center

The right lights turn closed cases into ‘food galleries’

By Jack Sjogren Hillphoenix Design Center Specialist Using proper lighting inside and around closed-door refrigerated cases turns glass-fronted coolers into gallery-worthy display spaces. That increases the value of your investment in high-visibility cases, such as the Clarity line from…

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Category: Clarity, Design Center

Clarity line adapts to supermarket sizes and styles

By Kelly Sayko Hillphoenix Case Division Product Manager One-size-fits-all refrigeration equipment won’t work in today’s supermarkets, which come in all shapes and styles. What’s more, the growing popularity of store-within-a-store destination areas means a one-size refrigeration strategy may not…

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Category: Clarity, Refrigeration Systems, Merchandising, Design Center

Don’t fear the door: Shoppers will reach in for freshness

Add doors to a meat case and gain three more days of steak salability By Kelly Sayko Hillphoenix Case Division Product Manager Packaged meat is one of the highest-revenue foods in the supermarket, but it’s also one of the…

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Category: Clarity