By Keilly Witman KW Refrigerant Management Strategy LLC The difference between mediocre communication and compelling communication lies in your message’s credibility, appeal, relevance, and distinctiveness. However, just like in refrigeration, when you fail to look at the whole picture, you wind up changing certain elements only to bring others out of whack. You lower your head pressure to save energy, [...]
Nearly 30 ATMOsphere America attendees took a road trip from Atlanta to Hillphoenix’s Conyers, Georgia, headquarters for a day of delving into refrigeration technologies and trends — and a firsthand look at the latest cooling technology for food retailers. Hillphoenix’s June 24 Technology Symposium, managed by Supermarket Sense, was called “State-of-the-Art is Due for an Update.” It covered refrigeration topics [...]
By Keilly Witman KW Refrigerant Management Strategy LLC This is the second article in a three-part series on sustainability and refrigerants. In part I of my series on communicating about sustainability in refrigeration with consumers, I discussed why it is difficult to make refrigeration relevant to stores’ consumers. Notice I said difficult – not impossible. Just because something is difficult [...]
By Keilly Witman KW Refrigerant Management Strategy LLC This is the first article in a three-part series on sustainability and refrigerants. In this day and age, most supermarket companies recognize that their customers care about the environment and their communities. Customers want to spend their money at businesses that share those values. They want to feel good about where they [...]
Retailers can future-proof their business now by assessing alternative refrigerants before they hit the market Now’s the time for supermarkets and convenience stores to assess whether soon-to-be-released sustainable refrigerants will be a good fit for their businesses — and Hillphoenix experts can help. Major manufacturers plan to release refrigerants with lower global-warming potential in mid-2015. The new products will hit the [...]
