Shine the Right Light on Your Offerings to Stand Out in the Marketplace

It should come as no surprise that LED lighting continues to rise in popularity to save cost and improve efficiency.  An overlooked detail is that improper use can actually reduce sales, too.  By using incorrect color temperatures and not…

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Category: Merchandising, Lighting

Best Practices for Dairy Case Merchandising

Margie Proctor and Kelly Sayko, Hillphoenix   It all begins at the farm. Quality dairy products come from happy, healthy animals and plant based products whose milk has been safely processed to ensure a flavorful, fresh consumer experience. However,…

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Category: Merchandising, Display Cases, Lighting

Supermarket foodservice operations require a customer-focused business plan

By Orlando Espinosa Founder, Orlando Espinosa + Associates LLC Orlando Espinosa recently presented “Enhancing the Customer Experience Through Engaging Kitchen Design” at Supermarket Sense 2016 in Conyers, Ga. Supermarket foodservice operations offer tremendous potential for business owners, which is…

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Category: Merchandising, Design Center

Meal-centered “occasions” drive prepared food sales

  By Kelly Sayko Hillphoenix Case Division Product Marketing Manager Getting customers to purchase your freshly prepared food instead of that of the restaurant down the street is the name of the game. Tailoring your food offerings to your…

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Category: Merchandising, Design Center

Grocerants: Take a page from “digital marketing 101 for restaurants”

By Kelly Sayko Hillphoenix Case Division Product Marketing Manager Is your grocerant showing up when people search for “food near me” or a speciality item such as pizza? When you’re hungry and sitting at a stoplight, does your smartphone…

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Category: Merchandising, Design Center