Don’t Overthink Merchandising Behind Refrigerator Doors
Does merchandising behind closed doors stress you out? Margie Proctor, Hillphoenix marketing & design specialist, offers some tips for merchandising glass-front cases.
Tips for Landscaping and Merchandising a Fresh Food Island
“Fresh” is at the forefront of the food industry, and food retailers are constantly seeking new ways to meet the fresh expectations of shoppers. Hillphoenix’s new Island 2 Innovate (i2i) modular island system gives retailers a unique opportunity to create a fresh Destination Center that combines hot, cold, wet and dry offerings into a one-stop fresh destination. Any department can [...]
i2i — Raising the Bar on Fresh in Small Format Stores
Small format grocery stores — and convenience stores, in particular — are taking fresh foods to a whole new level. Once a place to gas up the car and grab a soda and bag of chips, convenience stores are becoming part of the “What’s for dinner?” solution by offering fresh and healthy grab-and-go meals. And small format grocers appeal to shoppers [...]
Woo Early Morning Shoppers with Front-of-Store Breakfast Stations
No doubt about it, breakfast presents a big opportunity for retailers. Research shows that Americans increasingly consider breakfast to be an essential meal. However, 53% of consumers often skip breakfast, according to digital pollster, Instantly. The main reason is familiar: Consumers just don’t have time to prepare a meal, especially as they’re running out the door for work or school. [...]
Equip Destination Centers for Versatility
By Margie Proctor Hillphoenix Marketing & Design Specialist Equipment for preparing and displaying foods should be able to accomplish a variety of goals. Along with supporting the menu, the right equipment plays a role in creating product theater. From ordinary to interactive Picture the typical produce department with cases along the perimeter and rows of islands out on the floor. [...]
Produce for the Win!
Pricing may get shoppers in the door, but the entire produce experience is what makes the sale. As the perimeter grows fresher and greener, understanding your customers’ wants and needs is paramount to staying the top pick for where they spend their dollars. Because produce consumption often is tied to health and wellness, shoppers are recognizing they need to add [...]
Shine the Right Light on Your Offerings to Stand Out in the Marketplace
It should come as no surprise that LED lighting continues to rise in popularity to save cost and improve efficiency. An overlooked detail is that improper use can actually reduce sales, too. By using incorrect color temperatures and not protecting product integrity, customer satisfaction is at risk. Let’s look at color. Opting to use warm or cool tones appropriately around [...]
Best Practices for Dairy Case Merchandising
It all begins at the farm. Quality dairy products come from happy, healthy animals and plant-based products whose milk has been safely processed to ensure a flavorful, fresh consumer experience. However, we can’t put all the responsibility on the farm or the processor. To keep shoppers coming back week after week for fresh, flavorful dairy products, follow these display case [...]
Infographic: Island 2 Innovate (i2i) Makes Destination Centers Easy
Hillphoenix’s new Island 2 Innovate (i2i) modular island system makes it easy for retailers to offer creatively merchandised, healthy food selections within any size footprint. The i2i island system is a multifunctional, modular display case that can be configured to include heated, refrigerated, wet and dry products in virtually any combination. With i2i, any retailer can create fresh Destination Centers — regardless [...]
Casting the Right Talent for Destination Centers
By Margie Proctor Hillphoenix Marketing & Design Specialist No one would expect a cashier to assume the role of produce manager or butcher. The same goes for staffing Destination Centers. These roles require a genuine interest in food and robust people skills. Staff should be able to share product knowledge and engage customers – and enjoy doing it. Culinary talent [...]