Don’t Think ‘Different Generations’ – Think Merchandising ‘Multicultural Meals’

New flavors aren’t just for adventurous Gen Zers. Shoppers of all ages are wanting to try new foods.
In fact, 92% of Gen Zers and Millennials like exploring new flavors and 79% of Baby Boomers are happy to try a new dish, according to a recent report.
Because of social media and cultural immersion, shoppers of all ages are discovering new cuisines, including Asian and Latin peppery and spicy flavors tempting more and more tastebuds.
What Can Retailers Do?
Retailers should create disruptive merchandising and co-purchasing options with classic items and new exciting flavors to make it easy for shoppers to make multicultural meals. Once your perimeter is set up with display cases that allow for flexibility, merchandising multicultural meals in a convenient and engaging way can be simple.
- Do something different in dairy.
With the QTM Multi-Deck Self-Service Cases, you can create a dairy merchandising spot (as a stand-alone case or an island configuration) with unique flavors like boba and black sesame. - Make unexpected new flavors stand out.
Featuring two heights for maximizing packout, the CF Display Case makes it easy for shoppers to find exciting meals, like Japanese shabu-shabu or spicy ramen, that can be kept at the perfect temp until ready to heat. - Put all ingredients under one roof.
Create disruptive merchandising with the MIDA Mobile Island Display Case, which makes it easy to add all the medium temp products needed to make Paella, including chicken, shrimp, veggies, rice and seasonings.
How Hillphoenix Can Help
Hillphoenix offers display cases to help retailers create stunning merchandising zones with the right mix of classic and unexpected products. Reach out to a Hillphoenix expert to find the ideal display case for your multicultural merchandising strategy.
Looking for More Resources?
Click here to read “Profits on the Perimeter: 6 Big Trends for Dairy, Deli and Bakery Departments” and check out these other articles that are part of our “Perimeter Trends” merchandising series:
- Even Health-Focused Consumers Are Willing to Buy the Occasional Treat
- Your Shoppers Are Making Sustainable Choices. Here’s How to Help Your Perimeter Resonate with Those Changing Preferences.
- Looking to Build Shopper Trust in Online Shopping Across Your Perimeter? Here’s How to Fill Up Digital Carts.
- Merchandising Your Perimeter for Every Generation’s Food Preference is Possible. Here’s How.
- Here’s How to Persuade Your Shoppers to Splurge on Perimeter Foods
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