Merchandising Tips to Attract Health-Conscious Shoppers
Most shoppers are looking for healthful, nutritious options when it comes to prepared meals and deli foodservice items.
In fact, 2 out of 3 shoppers report they put at least some focus into finding healthy prepared items, according to research from FMI’s The Power of Foodservice at Retail Report. But there’s a gap between what shoppers want and what they’re seeing on food retail shelves, according to the same research.
Only 26% of shoppers report being “very satisfied” with the options available. Luckily, there are steps that food retailers can take to merchandise their products strategically for the majority of shoppers who are seeking healthier prepared foods.
How to Reach Health-Conscious Shoppers Through Merchandising
When you make it easier for shoppers to find what they’re looking for, it’s easier to build loyalty and grow basket ring. Here are some merchandising tips to help you bring healthy, prepared options to the forefront.
Preserve Food Quality With the Right Case
First and foremost, ensure freshness and quality in your prepared deli products with display cases that maintain optimal temperatures. The right temperature is key to keeping food looking fresh and appetizing.
Our PF-R Self-Service Multi-Deck Display Case offers an ideal foundation for your eye-catching display of health-forward prepared foods, with dependable refrigeration performance and the options you need to showcase your products in the best light. Choose a self-contained model for maximum merchandising versatility, giving you the freedom to move your display around the store with ease.
Use Visual Cues for Specific Dietary Goals
Connect with your shoppers by highlighting products that cater to their specific dietary needs, and make them easy to find with visual cues. This could include special signage, shelf labels with icons, or color-coded shelving.
Food retailers can also make it easy for shoppers to find products that fit their wellness and lifestyle goals by grouping them together in unique displays. Consider building destinations for categories such as high protein, low sugar or plant-based using separate display cases to demonstrate variety.
Showcase Complete Meal Solutions
Build displays that highlight how prepared deli products fit into a balanced meal, offering solutions to busy shoppers looking for quick meal ideas. Showcase options like salads, grain bowls and nutritious heat-and-eat entrees with fresh fruit and veggie sides or whole grain breads in one place.
Cross-merchandising fresh produce and whole foods with prepared deli items encourages shoppers to build their baskets and satisfies shoppers looking for nutritious options.
The PF-R Multi-Deck Case is just one of many customizable specialty display cases offered by Hillphoenix. From rear-load reach-ins to hot bars and everything in between, we provide retailers with the tools to create cart-stopping displays that drive impact.
Beyond cases, Hillphoenix offers whole-store refrigeration solutions, including future-focused CO2 refrigeration systems. In fact, food retailers have trusted Hillphoenix as a supplier of choice for 138+ years. We’re proud to share the expertise we’ve gained along the way.
About the Research
This post is powered by insights shared in FMI’s The Power of Foodservice at Retail Report, sponsored by Hillphoenix. The report contains data and analysis based on real shopper feedback, offering an in-depth look at foodservice at retail through the shopper’s eye.