Different generations have different eating habits.

Younger shoppers get meal inspiration from social media, while Baby Boomers are more cookbook-focused and get recipes from family and friends, according to a recent report.

While it may seem like a challenge to create a good shopping experience for everybody, retailers should view it as an opportunity to make merchandising exciting.

Breaking it down: Shoppers walking the perimeter of your store want to see their favorite products, but they also don’t want to waste time tracking down all the ingredients they need to create new meals.

What Can Retailers Do?

Consider creating disruptive merchandising spots with unexpected products that feel surprising yet intuitive in the perimeter. With the perfect mix of merchandise in the right display cases, you can also hype up your perimeter experience on social media and get more shoppers (younger and older) into your store.

• Make food the star of your store. Here’s a real-store example:
  In a refrigerated multi-deck SMD deli case, a “turtle sandwich” drew the attention of all ages. The bakery department created the turtle-shaped bread and private-label salads created the inviting beach theme.
  • The result? With an eye-catching element inside the display case, shoppers had a reason to stop, look at the entire display case and see products they may have otherwise never seen.
• Cross-merchandise to create a whole meal solution.
  For example, place frozen waffles and sausage in the naturally refrigerated ONIZVA display case, and cross-merchandise with syrup and Casamatta Rosso breakfast wine to create a delicious meal solution!

How Hillphoenix Can Help

To help retailers merchandise traditional items and take advantage of the newest food trends, Hillphoenix offers various display cases that allow for adaptability across all day parts. Reach out to a Hillphoenix expert to find the perfect display case for your satisfying-all-generations merchandising strategy.

Looking for More Resources?

Click here to read “Profits on the Perimeter: 6 Big Trends for Dairy, Deli and Bakery Departments” and check out these other articles that are part of our “Perimeter Trends” merchandising series:

• Even Health-Focused Consumers Are Willing to Buy the Occasional Treat
• Your Shoppers Are Making Sustainable Choices. Here’s How to Help Your Perimeter Resonate with Those Changing Preferences.
• Looking to Build Shopper Trust in Online Shopping Across Your Perimeter? Here’s How to Fill Up Digital Carts.

Want to stay up to date on the latest marketing trends? Click here to follow our Merchandising and Food Retail page on LinkedIn for more insights and tips or visit our Merchandising Matters educational hub.