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Promoting Healthy Meal Options in Fresh Prepared Departments

By Published On: June 24, 2019

Unique food merchandising displays elevate a supermarket’s fresh prepared, deli and bakery departments. These displays help sell the delicious and savory products retailers pride themselves on creating, but also give shoppers a taste of something new and different that they may not normally eat or buy. The IDDBA 19 Show and What’s in Store Live Booth offered creative merchandising ideas for retailers to bring back to their stores and put into action!  So, when they showcased the front of the deli with 16’ of Hilphoenix SMG service cases focused on life-changing eating programs such as Keto, Vegan, Whole 30 and Paleo, they put healthy eating and meal planning front and center.  What a great idea to provide an easy way for beginners on these special diets trying to figure out what they can and cannot eat but also for people that have been on these programs for an extended time and looking for convenience with premade items they can purchase in the deli!  Honestly, it is hard to find time to plan meals and when you are on a strict diet, it makes it even more of a challenge. This concept dishes up easy ways a retailers can serve up solutions and meal options that help their customers maintain the commitment to themselves to get healthy.

Let’s take a closer look at how this concept as effectively executed — the bowls and dishes are color coded to the signage for each eating plan.   Whole 30 is displayed in white dishes, Keto in red dishes, Vegan in green dishes and Paleo in orange dishes.  This makes it so simple for the shopper to easily understand what foods match the diets they are on.  Imagine the possibilities this concept can inspire retailers to bring to their delis and fresh prepared areas for other life-changing eating plans.  Earn your shoppers loyalty by showing you CARE, helping to EDUCATE them, and provide CONVENIENCE.  This concept does all that and more!