Shoppers are budget-conscious, but they can be persuaded to spend a little extra for the right product.

For example, 94% say they can be convinced to splurge on a product – and around 50% will splurge on food for a special occasion or if it fits into their healthy eating goals.

Even better news for the deli department: 70% of shoppers say they would go to a store they don’t typically go to for a specific deli product – and most of them will even drive further for that deli product. 

What Can Retailers Do?

Create events worth celebrating – and then design a perimeter experience that makes it easy for shoppers to pick out the products for their celebration. With adaptable display cases, you can create imaginative merchandising spots to become a must-visit store for any celebration.

• Pique curiosity as soon as shoppers enter your store.
  Merchandise for special occasions throughout your store – whether it’s on endcaps or across wide aisles. With plug-n-play self-contained mobile refrigerated display cases, you have the flexibility to encourage your shoppers to be impulsive and grab products they may otherwise never buy.
• Give shoppers of all ages ‘mix and matching’ ideas with cross-merchandising.
  Keep the right products easy to see and easy to grab. With the DLPC self-service single-deck refrigerated display case, you can merchandise dry goods on low, narrow gondola racks positioned against the kickplate and place higher-profit items on the top rear sill. 
• Create a convenient destination for time-conscious shoppers.
  Design a party platter destination with a refrigerated multi-deck PF case and optional refrigerated prep station. With a “party case” that offers prepared food options for any celebration, your shoppers who don’t have the time to prepare a dish can easily find fresh party favorites for their special events.

How Hillphoenix Can Help

Hillphoenix offers display cases to help you design an engaging and memorable destination across your perimeter – whether it’s for a holiday, sports game or a community event. Get in touch with a Hillphoenix expert to find the perfect display case for your persuasive merchandising strategy.

Looking For More Resources?

Click here to read “Profits on the Perimeter: 6 Big Trends for Dairy, Deli and Bakery Departments” and check out these other articles that are part of our “Perimeter Trends” merchandising series:

• Even Health-Focused Consumers Are Willing to Buy the Occasional Treat.
• Your Shoppers Are Making Sustainable Choices. Here’s How to Help Your Perimeter Resonate with Those Changing Preferences. 
• Looking to Build Shopper Trust in Online Shopping Across Your Perimeter? Here’s How to Fill Up Digital Carts. 
• Merchandising Your Perimeter for Every Generation’s Food Preference is Possible. Here’s How.

Want to stay up to date on the latest marketing trends? Click here to follow our Merchandising and Food Retail page on LinkedIn for more insights and tips or visit our Merchandising Matters educational hub.