Fresh Thinking - Blog

Blog Results...

Add the element of surprise to create engaging closed-case displays

Add the element of surprise to create engaging closed-case displays

By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a challenge for all of you store merchandisers tasked with building great displays behind closed-case doors. Surprise and delight your shoppers with at least one unexpected design element inside the case. Imagine new possibilities Small creative touches can add interest to your in-case merchandising. Here’s a great idea for showing off sandwiches in a taco holder. The holder creates the perfect angle for displaying sandwiches — upright but not fully vertical. Plus, the taco holder’s zigzag shape adds some playfulness. Another easy idea is to display cartons of egg whites in a

Continue Reading

Before and after: Speedy fixes for merchandising mistakes

By Margie Proctor Hillphoenix Marketing & Design Specialist With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible for and spread the product too thin — so the set looked picked over. By cross merchandising, we were able to create a full set and increase sales. Giving customers a visual cue that “This goes great with that!” works just as well behind doors as in open cases. You can see the results in these before-and-after photos. Adding baskets and shelf

Continue Reading

Clarity line adapts to supermarket sizes and styles

By Kelly Sayko Hillphoenix Case Division Product Manager One-size-fits-all refrigeration equipment won’t work in today’s supermarkets, which come in all shapes and styles. What’s more, the growing popularity of store-within-a-store destination areas means a one-size refrigeration strategy may not even work across a single store. These days, grocers need refrigeration equipment that’s flexible, and Hillphoenix’s Clarity line was designed with adaptability in mind. The Clarity V Series Door Case is a great example. Not only do V Series refrigerated cases offer customizable door, frame and handle designs to suit any décor, they also come in standard and narrow sizes to

Continue Reading

Don’t fear the door: Shoppers will reach in for freshness

By Kelly Sayko Hillphoenix Case Division Product Manager Packaged meat is one of the highest-revenue foods in the supermarket, but it’s also one of the most susceptible to spoiling. The typical shelf life a cut of steak is four days. Ground beef typically can stay on the shelf only two days before it turns from bright red to dark red or brown, and shoppers feel it is no longer fresh. But add doors to a refrigerated meat case, and everything changes. The Hillphoenix AMS Group conducted a study in which identical eight-foot cases with the same operating performance were set

Continue Reading
No-Heat Freezer Doors

No-Heat Freezer Doors? No Sweat!

By Jonathan Tan, VP Energy Services The AMS Group Food stores are complex. What it takes to merchandise effectively, on one hand, and operate efficiently, on the other, can be at odds with each other. Heated cooler and freezer doors are a perfect example. Preventing condensation, or sweating, on low-temperature case doors is a must for merchandising and a good customer experience. Using heat to do it, however, has a significant downside for efficient operations. The problem with heated doors Put simply, heated doors are expensive to operate. In addition to the energy it takes to prevent condensation, refrigeration loads

Continue Reading
Revealing food merchandisers’ secrets for closed-case refrigerated displays

Revealing food merchandisers’ secrets for closed-case refrigerated displays

By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a merchandising secret that’s kept far too well: Putting doors on refrigerated cases will enhance your displays. Skeptical, are you? Well, keep reading to discover just how compelling closed-case merchandising can be. Create a food gallery. The visual stimuli on store shelves can be overwhelming to consumers. All those shapes and colors can create sensory overload — especially when a shopper is strolling past vast stretches of open refrigerated cases. But add doors to those cases, and you define the field of vision. Shoppers see one area at a time and

Continue Reading

Small-format trend calls for refrigerated cases designed for small spaces

By Kelly Sayko Hillphoenix Case Division Small-format stores now claim about half of consumers’ short shopping trips, according to market researcher IRI, and traditional retailers are adapting. Big-box stalwart Wal-Mart is reporting same-store growth of nearly 8% at its smaller-footprint Neighborhood Markets stores, compared to just 1.1% for its standard format stores. Meanwhile, small-format rival Aldi, a German discount chain, is planning to add 600 locations in the U.S. by the end of 2018, bringing its nationwide store count to 2,000. Even megastore IKEA is trying out 19,000-square-foot spaces — 94% smaller than the Swedish chain’s largest floor plan. Come

Continue Reading

The right lights turn closed cases into ‘food galleries’

By Jack Sjogren Hillphoenix Design Center Specialist Using proper lighting inside and around closed-door refrigerated cases turns glass-fronted coolers into gallery-worthy display spaces. That increases the value of your investment in high-visibility cases, such as the Clarity line from Hillphoenix. And it ensures your closed cases not only offer energy savings and product longevity, but also show merchandise at its best. Here are a few tips for putting merchandise behind doors in the best light: Use warm-colored LED lights in cool spaces. Avoid white and blue-tinged light inside refrigerated cases. Instead, use blubs on the “warm” red-to-yellow color spectrum to

Continue Reading

Fresh Thinking...

Categories
Archives
Categories
Archives

Blog Results...

Before and after: Speedy fixes for merchandising mistakes

By Margie Proctor Hillphoenix Marketing & Design Specialist With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible for and spread the product too

Continue Reading

Clarity line adapts to supermarket sizes and styles

By Kelly Sayko Hillphoenix Case Division Product Manager One-size-fits-all refrigeration equipment won’t work in today’s supermarkets, which come in all shapes and styles. What’s more, the growing popularity of store-within-a-store destination areas means a one-size refrigeration strategy may not even work across a single store.

Continue Reading
No-Heat Freezer Doors

No-Heat Freezer Doors? No Sweat!

By Jonathan Tan, VP Energy Services The AMS Group Food stores are complex. What it takes to merchandise effectively, on one hand, and operate efficiently, on the other, can be at odds with each other. Heated cooler and freezer doors are a perfect example. Preventing

Continue Reading

The right lights turn closed cases into ‘food galleries’

By Jack Sjogren Hillphoenix Design Center Specialist Using proper lighting inside and around closed-door refrigerated cases turns glass-fronted coolers into gallery-worthy display spaces. That increases the value of your investment in high-visibility cases, such as the Clarity line from Hillphoenix. And it ensures your closed

Continue Reading
Close Menu
×
×

Cart