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Grocerants — Take a Page from “Digital Marketing 101 for Restaurants”

Is your grocerant showing up when people search for “food near me” or a speciality item such as pizza? When you’re hungry and sitting at a stoplight, does your smartphone search engine, TripAdvisor or Zagat app help you find your next meal? Restaurants have the competitive advantage of showing up in almost all search engines, on maps and review sites simply because they exist. In a study by the National Restaurant Association, 90 percent of millennials and 60 percent of baby boomers own or use a smartphone or tablet. A presence on Facebook, Instagram and online review sites can make

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