Earn Trust with Clean, Inviting Display Cases

Quality refrigerated and hot food display cases are the foundation of any successful merchandising plan. Your displays must start with equipment that reliably preserves freshness and flavor, or you risk increased spoilage and unappealing food that disappoints customers.

For a self-service case that entices customers to explore your grab-and-go or deli items, the PT Multi-Deck Refrigerated Display from Hillphoenix offers the perfect balance of reliable performance and eye-catching aesthetics. Plus, it can be easily customized with options that match your application and your store’s look and feel.

Once you have a reliable case, make sure to incorporate regular cleaning and inspection into your daily operating schedule. Food splatters, crumbs and debris are a surefire way to discourage customers and lose trust.

Use Eye-Catching Visuals and Strategic Locations

Attention-grabbing displays in high-traffic locations, such as right by the checkout, can have a shocking impact on sales. When you build displays that are eye-catching and easy to shop, it inspires impulse purchases. It also reminds customers that they can turn to your store for a quick meal.

A refrigerated case stocked with grab-and-go snacks and prepared food at the front of your store is ideal for shoppers looking for a quick bite on the go.

If space is limited and you can’t fit an entire display in your store’s high-traffic areas, bold signage works, too. Make sure your signs are simple, colorful and impossible to miss. High-value meal deals and fuel-discount bundles also grab shoppers’ attention, so be sure your signage mentions any promotions.

Merchandising Matters for Coffee, Too

Merchandising isn’t just for food.

Hot coffee is a mainstay at most c-stores, but the right merchandising can elevate your beverage offerings and inspire return visits. In fact, merchandising can drive sales for all your specialty beverage stations — from self-serve latte machines to frozen beverage dispensers.

Add signs around the store that direct shoppers to your self-service beverages, and cross-merchandise with logical pairings. For example, a case of breakfast pastries near coffee can boost sales and build loyalty for shoppers who want an easy, convenient breakfast or pick-me-up.

With so many c-stores amping up their foodservice programs, competition among retailers will only increase — along with customer expectations. Thoughtful merchandising is the path to elevating your offerings, helping your store stand out and fostering customer loyalty.