CONYERS, GA — Hillphoenix, a pioneer in retail refrigeration solutions, today announced its continued headline partnership with the International Dairy Deli Bakery Association (IDDBA) for the upcoming IDDBA show June 7-9 in Orlando, FL. Occupying a massive 9,600 sq. ft. footprint, Hillphoenix will serve as the architectural and technical backbone of the show’s most immersive destination, What’s in Store Live.

Since inheriting this premier event through the acquisition of Barker in 2009, Hillphoenix helped evolve IDDBA’s What’s in Store Live experience into the only one of its kind in the United States today, an international hub where engineering meets merchandising artistry.

This year, Hillphoenix’s involvement extends far beyond product placement. As the primary designer of the 9,600 sq. ft. floorplan, Hillphoenix has engineered a fully functioning retail environment featuring 29 state-of-the-art display cases including their latest line of Second Nature™ Natural R-290 self-contained portfolio.

“What’s in Store Live is not just a trade show experience, it is a live masterclass in the future of food retail,” said Margie Proctor, Marketing, at Hillphoenix. “We aren’t just showcasing equipment; we are building the infrastructure that allows retailers to visualize the next generation of consumer experience.”

The 2026 showcase will feature over 50 professional merchandisers from leading national retailers and vendors. These experts will utilize Hillphoenix technology to bring five key industry trends to life, providing attendees with actionable inspiration to elevate their own store footprints and merchandising.

In an era of digital-first exhibitions, IDDBA’s What’s in Store Live remains the only event in the USA offering this scale of live, functional merchandising education. By providing the equipment, the layout, and the technical training, Hillphoenix continues to cement its legacy as a partner that understands the heartbeat of food retail.

“Hillphoenix has been instrumental in making What’s in Store Live one of the most dynamic and valuable trade show experiences in our industry,” said Abby Despins, Vice President of Education & Industry Relations at IDDBA. “Their ability to blend innovation, functionality, and inspiration at this scale, paired with our team of nearly 50 experts from across the industry, helps give our attendees a firsthand look at what’s next for dairy, deli, and bakery merchandising.”

About Hillphoenix:

Hillphoenix branded products and services deliver advanced design and manufacturing of commercial refrigerated display cases and specialty products along with commercial and industrial refrigeration systems and integrated power distribution systems. Training and aftermarket services are available through the Hillphoenix Learning Center and The AMS Group. For more information, visit hillphoenix.com, or call 770-285-3264.

About Dover Food Retail

Dover Food Retail is the partner to customers seeking to create unique food experiences. Operating through our industry-leading brands, Anthony, Hillphoenix, Advansor, and The AMS Group, and headquartered in Conyers, Georgia, we can provide insight and a comprehensive portfolio of innovative solutions that enable our customers to sell more food profitably. Our ability to evolve with the ever-changing market demands is driven by our passion for understanding our customers’ business and providing them with the best quality products and services they need to succeed today and in the future. Our focused, forward-thinking approach, combined with the strength of our brands, sets the stage for streamlined product development, a broader product portfolio, and cutting-edge technology, redefining what is possible for customers in the food retail value chain. The Dover Food Retail group of companies are subsidiaries of Dover Corporation.