AFFI Features Press Release, Oct. 24, 2023 — 2023 Power of Frozen in Retail Shows Shopper Trends, Identifies Opportunities for Retailer Success.
Austin, Texas – New research finds that frozen foods maintain their relevance to grocery shoppers and offer a suite of valuable benefits that meet their mealtime needs. The third edition of the Power of Frozen in Retail, released today by the American Frozen Food Institute (AFFI) and FMI – The Food Industry Association, reports that frozen food sales reached $74.2 billion over the last year and that the core consumer audience remains steady, indicating a bright future ahead for performance. In a survey of more than 1,700 consumers, respondents indicated they find value in frozen foods as total meal solutions that save them time, are easy to prepare, and meet their taste expectations. Read More >