Fresh Thinking - Blog

Use food demonstrations to connect with customers

Use food demonstrations to connect with customers


By Justin Webster
Hillphoenix Design Center Specialist

On September 22-23, Hillphoenix hosted Supermarket Sense, a gathering of industry experts designed to educate food retailers about current and future trends — and how to make the most of them.

One of the sessions I led was called “How to Engage Customers and Increase Shopper Dependency.” We covered everything from shopper loyalty to connecting with customers from different generations. One thing we talked about was the power of product sampling. Here are some tips you can use to improve your in-store demos.

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